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2010 Stevie Award Winner

Company: Softtek, Monterrey, Mexico
Entry Submitted By: Gutenberg Communications
Company Description: Founded in 1982, Softtek is a global provider of IT and business process solutions with close to 6,000 associates across 30 offices. With nine Global Delivery Centers, Softtek provides in-depth, high-quality and cost-effective solutions to top-tier corporations in over 20 countries through on-site, on-shore and its trademarked Global Nearshore™ service delivery models.
Nomination Category: Individual Categories
Nomination Sub Category: Best Executive – Service Businesses – More Than 2,500 Employees

Nomination Title: Blanca Treviño, President and CEO, Softtek

 

Describe for the judges the activities and accomplishments of the nominated executive during the eligibility period (up to 500 words):

Under Blanca’s leadership, Softtek has become a global provider of IT and
business process solutions with nearly 6,000 associates across 30 offices in
North America, Latin America, Europe, and Asia. As one of the five founders of
the company, Blanca has demonstrated her talent not only through Softtek’s
growth in human capital but also in fomenting a successful global business. 2010
has been a particularly special year for Blanca, marking her 10th anniversary
as one of Latin America’s (and the world’s) few female technology Chief
Executive Officers.

Over this past year, Blanca has won numerous awards for her work at Softtek. In
March 2010, the Latin Business Chronicle selected Blanca as one of their Top 25
Businesswomen. One month later, Softtek was voted as the Highest Ranking Latin
American Company on IAOP’s 2010 Global Outsourcing 100 List. What’s more, Blanca
was the highest ranking female CEO out of all top IT services companies ranked
by IAOP led by a woman. In June 2010, Nearshore Americas, the only independent
news blog focused on the outsourcing industry, named Blanca the 2nd Most
Influential Executive for Nearshore Outsourcing on its Power 50 Report.

Cited as a reputable source on global IT services in Latin America, Blanca has
been interviewed by various Spanish-language and English-language publications.
In March 2010, Blanca was quoted in The New York Times’ The Female Factor
section for an article focusing on Risk and Opportunity for Women in the 21st
Century. It is quite uncommon for women to hold such a high position, especially
in the IT industry in Mexico. However, Blanca has broken down those barriers and
is now seen as a force to be reckoned with.

In addition to The New York Times article, Blanca was featured in an exclusive
interview with Nearshore Americas. Blanca has also been featured in such
Spanish-language publications as CNN Expansión and El Norte.

At a time when the economy has affected all global corporations, Blanca has led
Softtek in its expansion to other parts of the globe. In July 2009, Softtek
opened its second Global Delivery Center in China, marking Softtek the only
Latin American IT company in China. Blanca has also led Softtek in expansions
internally, pioneering the implementation of the Human Element into Softtek’s HR
initiatives. Through this initiative, Softtek saw that the more employee
openness, self-determination and self-perception were strengthened —the better
the company’s work processes became with clients and its own associates.
Moreover, Sofftek has maintained the highest growth index for a Latin American
company through using this philosophy. (The company’s growth index is more
comparable to companies in India than those in Latin America.)

In addition to her focus on her business and family, Blanca has been involved in
many charities and organizations throughout Mexico. Blanca serves as a board
member for various organizations and universities, including Wal-Mart Mexico,
The United States – Mexico Foundation for Science, University of Monterrey, and
TecMilenio University. Furthermore, Blanca has been a keynote speaker in events
from Kellogg, Harvard and TEC. She is also an adviser to the Government of Nuevo
Leon, her home state in Mexico.

List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:

http://de10.com.mx/9278.html - "10 ejecutivas con poder en México", El
Universal, August 2010

http://altonivel.com.mx/5193-top-five-de-empresarias-mexicanas.html - "Top
five de empresarias mexicanas", Alto Nivel, July 2010

http://www.cnnexpansion.com/las-500-de-expansion/2010/06/10/las-mujeres-
lideran-solo-3-de-las-500

- "Mujeres dirigen sólo el 3% de ‘Las 500’", CNN Expansión

http://www.prnewswire.com/news-releases/50-most-influential-outsourcing-executives-
named-in-first-ever-ranking-95514034.html
- "50 Most Influential Outsourcing Executives Named in First Ever Ranking", PR
Newswire, June 2010

http://www.cnnexpansion.com/expansion/2010/04/25/las-50-mujeres-mas-poderosas-2010
- "Las 50 mujeres más poderosas 2010", CNN Expansion, April 2010

http://www.nearshoreamericas.com/ceo-interview-softtek-trevino-speaks-openly-about-
leadership-acquisitions-and-latin-america-outsourcing-sweet-spot/3009/

- "CEO Interview: Softtek’s Trevino Speaks Openly About Leadership, Acquisitions
and the Region’s ‘Sweet Spot’", Nearshore Americas, March 2010

http://www.nytimes.com/2010/03/06/world/europe/06iht-ffscience.html?_r=2 -
"Risk and Opportunity for Women in 21st Century", New York Times, March 2010

http://www.latinbusinesschronicle.com/app/article.aspx?id=4023 - "Latin
America's Top 25 Businesswomen", Latin Business Chronicle, March 2010

http://network.hsbc.co.uk/topic/Hsbc-Featured-Videos/Softtek-World-Business/1700003734
- "Softtek - The World of Business series", HSBC, October 2009

http://www.softtek.com/webdocs/media_coverage/El_Norte_De_Regios.pdf - "El
Norte", September 2009

Provide a brief biography of the nominated executive (up to 100 words):

With a career of over 20 years in Softtek, Blanca Treviño took the position of
President and CEO in August 2000. Under her leadership, Softtek has become the
largest private IT service provider in Latin America. During her term as CEO,
the company has grown to become a global provider of IT and business process
solutions. In addition to her role at Softtek, Blanca serves as a board member
for various organizations and universities, including Wal-Mart Mexico, The
United States-Mexico Foundation for Science, the University of Monterrey, and
TecMilenio University. She is also an adviser to the Government of Nuevo Leon,
her home state in Mexico.

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