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 Company: Marcel Media, Chicago, IL
Company Description: Marcel Media is Chicago’s foremost strategic interactive advisory firm specializing in search engine marketing. Founded in 2003, by CEO Kelly Cutler, it has grown to be a world-class advisory firm serving forward-thinking real estate, financial, and healthcare clients. Marcel Media has a great blend of technology, expertise and a dedicated staff setting itself apart to become an industry leader.
Nomination Category: Media & Marketing Categories
Nomination Sub Category: Online Advertising Campaign of the Year
Nomination Title: Marcel Media’s Online Advertising Campaign for Ryland Homes
When did the nominated campaign first run?
April 2007
Briefly describe the objectives of the nominated campaign (up to 100 words). Include in this section the URLs (web addresses) of the advertising components of your online campaign that you would like the judges to evaluate (no more than five representative ads, please). IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/sample1.html]:
On April 26, 2007, one of America's largest homebuilders, Ryland Homes, chose
Marcel Media as its new search marketing agency of record. Marcel Media's scope
of work for Ryland Homes includes search engine marketing for a corporate
branding campaign along with local marketing campaigns in several top geographic
regions. Due to Marcel Media’s strategic campaigns, the online ads for Ryland
Homes were able to achieve high positions in the sponsored links section in the
search engine result pages. Sponsored links also enabled Ryland Homes to gain
instant visibility. Overall website traffic increased by 60% and search engine
referrals by 80%.
http://www.ryland.com/
http://www.prweb.com/releases/Ryland_Homes/Home_Builder/prweb522237.htm
http://www.marcelmedia.com/index.php
http://marcelmedia.com/clienttestimonials.php
http://marcelmedia.com/2005chicagosearchreport.php
http://www.startupnation.com/pages/radio/RD_March04_2006.asp
List the names and titles of the people who were involved in creating this online advertising campaign:
Kelly Cutler, CEO, Marcel Media
Kristin Philbin, Account Manager, Marcel Media
Ben Swartz, President, Marcel Media
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