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Individual criteria differ by category, but the emphasis is on the overall quality of the entry: the merits of the claims to innovation, integrity, effectiveness, creativity, growth, etc. claimed in the entry, relative to the judges' experience and their knowledge of the participant's industry, as well as the quality of the entry's content itself.
We recommend that you request an entry kit and review the complete instructions so that you can familiarize yourself with the criteria and submission requirements.
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