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Company: Dice Holdings, Inc., New York, New York Company Description: Dice Holdings, Inc. (NYSE: DHX) is a leading provider of specialized career websites for professional communities, including technology and engineering, capital markets and financial services, accounting and finance, and security clearance. Today, we serve multiple markets primarily in North America, Europe, the Middle East, Asia and Australia. Nomination Category: Customer Service Department Categories Nomination Sub Category: Customer Service Department of the Year - All Other Industries
Nomination Title: Dice Holding's Inc. Customer Service Department
1. Tell the story about what this nominated department achieved since the beginning of July last year (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Our flagship service, Dice.com, added recruitment package customers and increased revenues 17% in the year ended June 30, 2008, while our customer support headcount stayed flat. We were able to service these additional customers without impacting our satisfaction ratings with Dice (80% on average) through a restructuring of the department which drove personalization, quality and efficiency.
The first step was to assign customer support representatives' responsibility for individual accounts and require each conversation incorporate three tasks: personalize the interaction, offer additional assistance, and demonstrate customer appreciation. Over the course of the past four quarters, based on our internal measurements, we have improved 10% in call quality and personalization.
In order to drive efficiency, we undertook a proactive outreach campaign. In fact, the number of outgoing emails and calls to customers increased 66% vs. the previous year. This outreach allowed us to reduce incoming issues volume by 28% and to focus on educating our customers on the value of our service and the effective use of our products.
No restructuring is done without some angst in our employees. Our turnover in customer support was 38% over the course of the last four quarters. With many new employees, our improved call observation process helped us catch our reps doing something right on their calls with customers reinforcing their individual and collective positive impact on the company.
A discovery made during 2007 was that our clients were using our services differently, in fact, companies that hired for their own need tended to be more job advertisement centric versus searching the resume database. Upon this discovery through our customer support feedback loop, Dice introduced a new product called Premium Post which allows companies to post a job advertisement and automatically receive 15 qualified candidates from the database. Premium Post is on the path to being a seven-figure contributor to revenues.
A second innovation, related to the number of applications our customers were receiving. In fact, unemployment in our professional categories is extremely low and the labor markets we serve are tight. Therefore, in certain cases, some job advertisements were receiving a low number of applications. Many times, this is simply due to the way the advertisement itself is written. Customer support implemented an early warning system to alert representatives when job advertisements weren't getting a sufficient number of applications. This system allowed Dice to have substantial, personal and helpful conversations with our customers ultimately boosting the effectiveness of their job advertisement. Our direct hiring customers report a more than 10% boost in satisfaction related to the number of candidates they are receiving over the past four quarters.
Since July 2007, our customers support department has gone through rapid change in the way we work with customers and work within the corporation to increase the value of our services. It's been a rewarding challenge that has driven increased teamwork within customer support and the company as a whole, increased usage of our services, new product development and a better experience for our customers.
2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
http://library.corporate-ir.net/library/21/211/211152/items/301482/DHX2Q08EarningsReleaseFinal.pdf
http://media.corporate-ir.net/media_files/irol/21/211152/DHXHistory0607b.pdf
Wall Street firm, Stifel Nicolaus report which states: As part of our due diligence, we solicited feedback from a number of Dice customers. When asked what they liked most about the Dice websites, the two most common responses were 'quality of candidate' and 'quality of customer support,' in that order. (Page 3, Paragraph 3) http://marketing.dice.com/pdf/xDHXStifel.pdf
3. Provide a brief (up to 100 words) biography about the leader(s) of the nominated customer service organization:
Melanie Rosenow, Director of Customer Support for Dice Holdings, Inc., was the third employee hired at our predecessor company. Over the past 12 years, Melanie has built a customer service organization that manages more than 8,000 customer relationships and 40 customer support representatives, while supporting revenues of more than $100 million. While managing the growth from start-up to a New York Stock Exchange-listed company, Ms. Rosenow philosophy has stayed consistent: each customer gets personalized care. Ms. Rosenow holds a B.S. in Education from Iowa State University.
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