Marketing Categories - 2009 Final Judging Committee
Chair: Mimi San Pedro, Acxiom Corporation

As global marketing group leader for Acxiom, Mimi S. San Pedro heads the global branding, product marketing, and communications divisions.   Under her leadership, Acxiom implemented the most comprehensive global branding and marketing strategy in the company’s history, including developing the company’s next generation web and digital marketing platform. She oversees a staff of over 100 marketing and advertising professionals worldwide.
 
Before joining Acxiom in 2006, Mimi served as President and CEO of ContourMed, an Arkansas-based biotechnology company that manufactures and markets patented custom breast prosthetics for post-mastectomy patients. During her tenure, Mimi transformed the company from an Arkansas-based startup to a nationwide leader in the industry with over 300 distributors in 43 states.  Before her promotion to president of ContourMed in 2004, Mimi was Vice President of Sales and Marketing and was responsible for the national launch of the company’s product lines, and the formation of a national sales force.  
 
Prior to joining ContourMed in 2001, Mimi was an advertising industry executive for 18 years. She served as senior vice president and director of account services for Stone Ward, a Little Rock, Arkansas-based advertising and public relations firm with more than $42 million in annual capitalized billing. She led a staff of account service professionals in serving the advertising and marketing needs of several regional and national accounts in a wide range of categories including healthcare, government health initiatives, tourism, real estate, and business-to-business marketing communications.  

A graduate of the University of Arkansas at Little Rock with a degree in computer science, Mimi has published numerous articles and white papers on her innovative work in the field of product launch, branding, marketing, and communications that have received national and international coverage. Active in the Little Rock Chamber of Commerce, Mimi is a graduate of the Greater Little Rock Chamber of Commerce Leadership Class XI.  She is a member of the National Marketing Leadership Council and was a member of the National Consortium of Breast Centers.  She remains active in breast cancer fundraising activities for several organizations.