Company: Mendoza Media LLC, Montclair, NJ
Company Description: Mendoza Media LLC specializes in the production of innovative corporate film & video. Focusing on the communication of a company’s objective and message in a clear, concise and thought provoking way through creative solutions.
Nomination Category: Corporate Film or Video
Nomination Sub Category: Internal Communications

Nomination Title: Working Wealth

1. The date in 2006 on which this nominated production was first distributed or otherwise made public:

October 23rd 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

Challenges:

Present ideas and concepts of the new branding campaign including language and symbolism.

Achieved by:

Language was used in interviews before the slogan was revealed as part of the
branding campaign.

The interlocking gears were shown as a metaphor for the complexity of the
clients’ financial lives before presenting the symbol as part of the branding
campaign.

Animation was integrated throughout to bring the research and iconography to life.

Interviews were shot against a white background with a slightly low and
wide-angle lens. The look connected management visually to the look and feel of
the new brand campaign.

3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Smith Barney Citigroup
Production Company/City: Smith Barney Media Services, NYC
Producer/Director: Stan Mendoza (Mendoza Media LLC)
Executive Producer: David Westcott
Cinematographer: Mark Trottenberg/Tim Philo
Graphics: Spark, NYC