Company: Entergy Corporation
Company Description: Entergy owns and operates power plants with approximately 30,000 megawatts of electric generating capacity, and it is the second-largest nuclear generator in the U.S. Entergy delivers electricity to 2.6 million utility customers in Arkansas, Louisiana, Mississippi and Texas. Entergy has annual revenues of more than $10 billion and approximately 14,000 employees.
Nomination Category: Web Sites
Nomination Sub Category: Overall Design

Nomination Title: Entergy's 2005 Online Annual Report

1. When was this web site first published?

June 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

Communications Objectives: to create an online version that remained faithful to
the look and feel of the hardcopy version of the annual report and to
incorporate interactive and multimedia features to engage viewers. The hardcopy
report had a very somber, gritty look and we feel we successfully translated it
to the Web. Flash, audio and video content was integrated into the report to
enhance and complement the static content. The URL is
http://www.entergy.com/annual.

3. List the appropriate creative and production credits for this entry:

Benoit Design and Peter Mayer Advertising