Company: Brulant, Inc., Cleveland, Ohio
Company Description: Brulant is one of the nation’s preeminent online solutions experts, fusing leading-edge technology with break-through interactive marketing and creative design. The company was recently ranked by Advertising Age Magazine as the 30th largest interactive firm in the country. Brulant’s clients include Borders, Hallmark, Marriott and Nationwide Insurance.
Nomination Category: Interactive Multimedia
Nomination Sub Category: Consumer Entertainment/Information

Nomination Title: Nationwide's Retirability Check

1. The date in 2006 on which this nominated production was first distributed or otherwise made public:

November 1, 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

http://www.nationwide.com/nw/nrri/index.htm?wtgo=retirability

Nationwide Financial partnered with the Center for Retirement Research at
Boston College to develop the National Retirement Risk Index. In an effort to
give consumers the opportunity to leverage the power of the index, Nationwide
partnered with Brulant to create an interactive experience unlike any other
offered by Nationwide’s competitors. Brulant and Nationwide collaborated to
create the RetirAbility Check. This interactive, rich media experience
educates participants on the factors that influence retirement preparedness in
an entertaining way. Focusing on factors that consumers can control,
RetirAbility Check provides valuable insight towards helping Americans improve
their retirement readiness. 

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Jamie Harubin, Ardt Director, Brulant, Cleveland, Ohio

Doug McKay, Developer, Brulant, Cleveland, Ohio