Company: Leisure Care LLC
Company Description: Founded in 1976, Leisure Care, is one of the largest privately owned and most innovative operators of senior living communities in the United States and Canada. The company’s inventive ‘Five- Star Fun’ philosophy is changing the perception of senior living by providing amenities and services commonly associated with a luxury hotel and support a healthy, active lifestyle.
Nomination Category: Advertising
Nomination Sub Category: Best Newspaper Ad Campaign

Nomination Title: The Bellettini Branding Campaign

1. The date in 2006 on which this nominated campaign was first run, aired, or otherwise made public:

January 2006

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

The Bellettini is an entirely new concept in senior housing. The community
offers beautifully appointed apartment homes, finishes typically reserved for
only the most luxurious condo projects, and customer service that not only
exceeds your expectations, it anticipates them.

The goal of our advertising campaign is to build awareness and interest for
this unique community by focusing on the over-the-top service that is offered. 
You will notice that we have carefully avoided any of the
conventional “retirement community” themes. In fact, you won’t find the
words “senior” or “retirement” in any of our materials. 

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency: Stafford Creative, Edmonds, Washington
Art Director: Sid Stafford