Company: PacifiCare Health Systems
Company Description: PacifiCare Health Systems is one of the nation's largest consumer health organizations with more than 3 million health plan members and approximately 10 million specialty plan members nationwide. PacifiCare offers individuals, employers and Medicare beneficiaries a variety of consumer-driven health care and life insurance products.
Nomination Category: Corporate Film or Video
Nomination Sub Category: Motivational

Nomination Title: "The Essence of PacifiCare/Pledge"

   1. The date in 2004 on which this nominated production was first distributed or otherwise made public:

NA

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

The objective of the video was to rally and inspire all of PacifiCare's employees
behind the new philosophy, "Caring is Good. Doing Something is Better ." This
mantra needed to be adopted in order for PacifiCare to deliver on this claim to
consumers. The employees of PacifiCare were the key ingredient and the video was used to help educate and inspire the PacifiCare employees.

The video featured emotional, dramatic music with scenes of people caring for each
other. Simple art cards told the story. This execution motivated employees and
inspired them to adopt the new thinking in their everyday work lives.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Advertising Agency/City: Doner Advertising, Newport Beach, CA
Client: PacifiCare Health Systems
Art Director: Mark Cooke
Cinematographer: Patrick Pask
Creative Director: John Par Iato
Director: Kenny Ingle
Music Producer/City: Yessian Music, Southfield, MI
Producer: Kenny Ingle and Sheldon Cohn (executive producer)
Production Company/City: RV Productions/Beverly Hills, MI
Writer: Bryan Hutson