Company: CCL Container, Hermitage,PA
Company Description: CCL Container, a division of CCL Industries, is North America’s largest producer of impact extruded aluminum packaging components and container products. CCL Container operates three North American manufacturing facilities. The company is a regular recipient packaging industry awards that recognize the organization’s capabilities in the area of innovation and new product development.
Nomination Category: Advertising/Design Craft & Technique
Nomination Sub Category: Best Package Design

Nomination Title: Iron City Aluminum Bottle

   1. The date in 2004 on which this nominated package design was first distributed in the U.S.:

Tuesday August 24th 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives (up to 100 words):

Pittsburgh Brewing was looking for a unique and distinct package to use  restage
it's Iron City Premium Lager brand. The 143 year old Iron City product had a loyal
following but did not connect well with younger users. Being the first brewer in
the world to convert an existing product from glass to an innovative aluminum bottle
attracted a younger demographic to the product.

The dramatic package gained world wide attention and met all the program
objectives as many new users were interested in trying the product in the "chill
chilling" aluminum bottle.

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Angelia Umbaugh-Art Director-Pittsburgh Brewing Company