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ABA11 Winner / How to Enter

Company: MailerMailer, Rockville, MD
Entry Submitted By: Khera Communications
Company Description: MailerMailer is a premiere do-it-yourself email marketing service and list management provider. Equipped with the latest email marketing technology, such as zip code radius targeting, image hosting and fetch HTML from website feature, MailerMailer allows easy creation of professional email newsletters and campaigns.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Computer Services

Nomination Title: MailerMailer Email Marketing Metrics Report

    When was this site or blog first published?

        July 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:
MailerMailer's Email Marketing Metrics Report reveals trends on open and click
rates by industry and list size, best days of the week to send campaigns,
effects of personalization, ideal subject line length and more based on data
from nearly 1 billion emails. Ranked #1 on Google for “email marketing metrics,”
the report is one of the most widely cited references on email metrics and is
used by tens of thousands of marketers to increase their campaign effectiveness.
Direct Marketing Association, eMarketer, and MarketingSherpa discuss the report
regularly, as does best-selling author David Meerman Scott in his seminars and

    List the appropriate creative and production credits for this entry:


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