 Company: Dow Corning & XIAMETER, Midland, MI
Entry Submitted By: Slack Barshinger
Company Description: Dow Corning provides performance-enhancing solutions to serve the diverse needs of more than 25,000 customers worldwide. A global leader in silicones, silicon-based technology and innovation, Dow Corning offers more than 7,000 products and services via the company's Dow Corning@ and XIAMETER@ brands. Dow Corning is equally owned by The Dow Chemical Company and Corning, Incorporated.
Nomination Category: Advertising Awards Categories
Nomination Sub Category: Chemicals - Campaign
Nomination Title: XIAMETER brand integrated advertising program
1. The date on which the media element(s) in this entry was first run, aired, or otherwise made public in the U.S.A.:
August 2009
2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
Dow Corning's XIAMETER brand provides an efficient way for procurement
professionals to buy standard silicone products at market-based prices.
Customers can now go online to purchase their materials-and save time, money and
effort in the process. To generate market awareness and preference, this ad
campaign targets manufacturing companies via vertical trade magazines and
industry-wide horizontal publications, supported by online advertising units.
All executions direct prospects to the XIAMETER home page to view the online
demo. The creative approach highlights key selling points while establishing a
distinct copy tone and illustration style that connotes the advantages of
simplicity and self-service.
URL: http://www.xiameter.com
3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: Slack Barshinger Client: Dow Corning & XIAMETER
Creative Director: Matt Finizio
Writer: Mike Rill
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