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Company: Syrup, New York, NY
Company Description: Syrup is a multidisciplinary, International advertising and design agency.
Nomination Category: Video and Film Categories
Nomination Sub Category: Sales: Industrial

Nomination Title: ecomagination Showcase Films

1. The date on which this nominated production was first distributed or otherwise made public:

   January 5, 2007

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide the URL of an online version of your production, if applicable:

   http://ge.ecomagination.com/site/index.html#showcase
   ecomagination Showcase Films are designed to present key GE projects currently
   online around the world. Syrup selected particular projects and global sites
   that best exemplify GE's concept of ecomagination. To date, 8 films are
   currently on ecomagination.com with more to come in the future. The films are
   directed to be visually compelling while giving viewers a clear image of both
   the particular project and the ecomagination product used. The films are also
   downloadable to increase their viral nature. To date, neither GE nor Syrup have
   posted the videos outside of ecomagination.com yet they can easily be viewed on
   YouTube through the work of consumers, interested in sharing the films.
   

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

   Advertising Agency:  Syrup, New York, NY
   Client:  General Electric
   Cinematographer:  Sesse Lind, Daniel De Viciola
   Crative Diector: Jakob Daschek
   Producer: Kate Cunningham
   Writer:  Andrew Smart
   Editor:  Graeme Pereira