Company: BGT Partners, Miami, Florida
Company Description: We are a global interactive services firm that helps companies strengthen brand and business relationships through digital marketing and technology solutions. Clients include the 2008 Beijing Olympic Committee, Avaya, Sony and FedEx. Founded in 1996, headquartered in Miami, with offices in Chicago, New York, Los Angeles, Paris, and Latin America.
Nomination Category: Web Site Categories
Nomination Sub Category: Press Room

Nomination Title: Sony CES 2008 Virtual Press Room

    When was this web site first published?

        January 2008.

    Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

        http://news.sel.sony.com/assets/CES_2008/index.htm

        Sony Electronics Inc.’s CES Virtual Press Kit is a key element of their
        marketing program designed to strengthening Sony’s interaction with key
        audiences.

        BGT developed a strategy to create rich-media micro-sites and an integrated
        online marketing program which offers comprehensive, dynamic information about
        products, events and news items.  Additionally, a dynamic CES eVite was
        developed to drive traffic to the site, secure strategic media participation at
        Sony’s CES press conference, and to generate media traffic to the Sony Booth at
        the event. 

        The results were record booth attendance, a significant number of media
        interviews and a reduction in requests for CES-related collateral from
        journalists.

    List the appropriate creative and production credits for this entry:

        BGT Partners Team