Company: frog design, New York, NY
Company Description: frog design is a strategic, creative consultancy with 40 years experience with offices across three continents that helps Fortune 500 companies transform their brands through strategic product design, digital media development and branding services.
Nomination Category: Web Site Categories
Nomination Sub Category: Corporate Information

Nomination Title: GE Corporate Web Site

1. When was this web site first published?

   June 1, 2007
   

2. Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

   http://www.ge.com
   Our redesign goal was to create a better brand and content experience for our
   visitors — which include investors, journalists, customers and employees.
   Together, the site’s design, navigation, layout and stories, together, all point
   to GE’s brand promise: a company that is “imagination at work.”  By emphasizing
   GE’s rich history of innovation, its dedication to research and technology, its
   global reach and its desire to help make the world a better place, we hope to
   showcase the whole of the company, even to a user who is simply looking to
   research a microwave oven.

3. List the appropriate creative and production credits for this entry:

   Monique TeSelle	frog design, Creative Director 
   Kris Konno 	frog design, Account Director
   Josh Levin 	frog design, Program Manager
   Sean Lee	frog design, Art Director
   Yoo Jung Kim	frog design, Art Director
   Ranee Chung	frog design, Art Director
   Radis Jensethawat	frog design, Sr. Art Director
   Jody Hankinson	frog design, Sr. Information Architect
   Michael Jefferson	frog design, Sr. Information Architect (accessibility)
   J. F. Grossen	frog design, Information Architect
   Kyle Crouse	frog design, Technologist
   Ryan Rowe	frog design, Technologist
   Collin Olan	frog design, Technologist
   Erika Wei	frog design, Technologist
   Eric Allhusen	frog design, Technical Architect
   Ed Hicks	frog design, Technology Director
   Samir Patel	frog design, Video Director
   James Blomberg	GE, New Media Technology Manager
   Katie Kinsella	GE, IT Project Manager
   Erik Manley	GE, Application Development Manager
   Joe Klicsu	GE, US Manager, Digital Media
   Simon Langford	GE, Worldwide Manager, Digital Media
   Jen Walsh	GE, Global Director, Digital Media