Company: frog design, New York, NY
Company Description: frog design is a strategic, creative consultancy with 40 years experience with offices across three continents that helps Fortune 500 companies transform their brands through strategic product design, digital media development and branding services.
Nomination Category: Web Site Categories
Nomination Sub Category: Corporate Information

Nomination Title: GE Corporate Web Site

    When was this web site first published?

        June 1, 2007

    Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):

        http://www.ge.com
        Our redesign goal was to create a better brand and content experience for our
        visitors — which include investors, journalists, customers and employees.
        Together, the site’s design, navigation, layout and stories, together, all point
        to GE’s brand promise: a company that is “imagination at work.”  By emphasizing
        GE’s rich history of innovation, its dedication to research and technology, its
        global reach and its desire to help make the world a better place, we hope to
        showcase the whole of the company, even to a user who is simply looking to
        research a microwave oven.

    List the appropriate creative and production credits for this entry:

        Monique TeSelle      frog design, Creative Director
        Kris Konno frog design, Account Director
        Josh Levin   frog design, Program Manager
        Sean Lee      frog design, Art Director
        Yoo Jung Kim             frog design, Art Director
        Ranee Chung             frog design, Art Director
        Radis Jensethawat  frog design, Sr. Art Director
        Jody Hankinson        frog design, Sr. Information Architect
        Michael Jefferson    frog design, Sr. Information Architect (accessibility)
        J. F. Grossen              frog design, Information Architect
        Kyle Crouse                frog design, Technologist
        Ryan Rowe frog design, Technologist
        Collin Olan   frog design, Technologist
        Erika Wei     frog design, Technologist
        Eric Allhusen              frog design, Technical Architect
        Ed Hicks        frog design, Technology Director
        Samir Patel frog design, Video Director
        James Blomberg       GE, New Media Technology Manager
        Katie Kinsella             GE, IT Project Manager
        Erik Manley                GE, Application Development Manager
        Joe Klicsu     GE, US Manager, Digital Media
        Simon Langford        GE, Worldwide Manager, Digital Media
        Jen Walsh    GE, Global Director, Digital Media