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 Company: frog design, New York, NY
Company Description: frog design is a strategic, creative consultancy with 40 years experience with offices across three continents that helps Fortune 500 companies transform their brands through strategic product design, digital media development and branding services.
Nomination Category: Web Site Categories
Nomination Sub Category: Corporate Information
Nomination Title: GE Corporate Web Site
- When was this web site first published?
June 1, 2007
- Briefly describe this entry’s communications objectives and how it met those objectives. Include here the URL of the nominated web site. (up to 100 words):
http://www.ge.com
Our redesign goal was to create a better brand and content experience for our
visitors — which include investors, journalists, customers and employees.
Together, the site’s design, navigation, layout and stories, together, all point
to GE’s brand promise: a company that is “imagination at work.” By emphasizing
GE’s rich history of innovation, its dedication to research and technology, its
global reach and its desire to help make the world a better place, we hope to
showcase the whole of the company, even to a user who is simply looking to
research a microwave oven.
- List the appropriate creative and production credits for this entry:
Monique TeSelle frog design, Creative Director
Kris Konno frog design, Account Director
Josh Levin frog design, Program Manager
Sean Lee frog design, Art Director
Yoo Jung Kim frog design, Art Director
Ranee Chung frog design, Art Director
Radis Jensethawat frog design, Sr. Art Director
Jody Hankinson frog design, Sr. Information Architect
Michael Jefferson frog design, Sr. Information Architect (accessibility)
J. F. Grossen frog design, Information Architect
Kyle Crouse frog design, Technologist
Ryan Rowe frog design, Technologist
Collin Olan frog design, Technologist
Erika Wei frog design, Technologist
Eric Allhusen frog design, Technical Architect
Ed Hicks frog design, Technology Director
Samir Patel frog design, Video Director
James Blomberg GE, New Media Technology Manager
Katie Kinsella GE, IT Project Manager
Erik Manley GE, Application Development Manager
Joe Klicsu GE, US Manager, Digital Media
Simon Langford GE, Worldwide Manager, Digital Media
Jen Walsh GE, Global Director, Digital Media
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