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 Company: MTI Whirlpools
Company Description: Since 1988 MTI has been producing residential and commercial kitchen and bath products that are custom-designed and individually manufactured. An employee-owned company, MTI is known for its expansive line of hand-crafted, innovative and quality products and for the exceptional customer service.
Nomination Category: Corporate Literature Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit
Nomination Title: MTI press kit
- The date on which this nominated material was first distributed or otherwise made public:
February 1, 2008
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
MTI is a small company compared to many of its competitors. Accordingly, MTI
must present its high-end products in a manner that will eclipse those of its
competitors. Designed to be versatile and comprehensive, "Press Essentials" is
one of MTl's key vehicles used to provide the Media with MTl's newest offerings.
The press kit makes an attractive package, with both the kit and the releases
themselves graphically designed to stand out on a journalist's desk. At the same
time it is functional, capable of holding a large amount of information in
various formats: printed press releases, product brochures, flyers and a DVD
containing all relevant images.
- List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: Jennings & Company
Client: Michael Kornowa, Marketing, MTI
Art Director: Laurie Doherty
Creative Director: Linda Jennings
Illustrator/City: Target Graphics, Sarasota
Writer: Jennings & Company / Michael Kornowa
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