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 Company: obi, Omaha, Nebraska
Company Description: Founded in 2002 by Mary Ann O'Brien, obi is an Omaha based marketing collective with global and local experience. obi's breadth of capabilities, which include strategy, creative, and execution, allow them to create marketing solutions, not just ads.
Nomination Category: Advertising/Design Craft & Technique Categories
Nomination Sub Category: Best Package Design
Nomination Title: ViewSonic Display Packaging
- The date on which this nominated package design was first distributed in the U.S.:
October 2007
- Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
http://thestevies.com/ABA08Attachments/obi_stevies_view.pack.jpg
http://thestevies.com/ABA08Attachments/obi_stevies_view.pack2.jpg
http://thestevies.com/ABA08Attachments/obi_stevies_view.pack.pdf
A display manufacturer long established in the professional channel, ViewSonic
needed help launching its consumer line of LCD TVs. obi built a comprehensive
go-to-market strategy for the Diamani Duo LCD TV in both traditional and
unconventional retail spaces. We positioned the TV as a lifestyle solution,
targeting consumers by their interests instead of their traditional demographic.
That strategy resulted in a standout package design that pays homage to the
existing brand, evolving key features such as the birds into contemporary design
elements and a stylized feather motif.
- List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Agency/City - obi
Creative Director - Shawn Bainbridge
Art Director - Steve Gordon
Designer - Tenniel Liu
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