Company: Blue Cross & Blue Shield of Rhode Island
Company Description: Since 1939, Blue Cross & Blue Shield of Blue Cross & Blue Shield of Rhode Island (BCBSRI), a non-profit corporation, enjoys a 66-year history of providing superior health insurance services to Rhode Islanders.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Mixed Media Campaign

Nomination Title: Health Moves

    The date on which this nominated campaign was first run, aired, or otherwise made public:

        February 11, 2008

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

        With healthcare costs rising, consumers are feeling the burden; health insurers
        are perceived as being responsible for rising costs. However, unless all
        stakeholders take action, by 2010 healthcare spending is expected to double. The
        HealthyMoves campaign helped BCBSRI to:

        * Position healthful choices as the driver.
        * Educate on the issues affecting healthcare costs and the small steps consumers
        can do to effect change.

        Television, online and print ads featured quick tips to drive traffic to
        healthymoves.org, which empowered consumers with practical information. With
        approximately 1,000 weekly hits during the campaign, a feature article in the
        Providence Business News and recognition from regulators, BCBSRI deemed
        HealthyMoves successful.

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

        Advertising Agency/City: RDW Group, Providence, RI
        Art Director: Jeff Patch