Company: KV Pharmaceutical, St. Louis, MO
Company Description: KV Pharmaceutical is a fully integrated specialty pharmaceutical company developing and marketing technology- distinguished branded and generic/non- branded prescription pharmaceuticals. The Company markets its products through ETHEX Corporation, a national leader in pharmaceuticals competing with branded products, and Ther-Rx Corporation, its branded drug subsidiary.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Specialty Ad

Nomination Title: Clindesse - Bacterial Vaginosis in Perspective: A Peer-to-peer Educational Exchange

1. The date on which this nominated ad was first run, aired, or otherwise made public:

   October 2007

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

   Bacterial Vaginosis in Perspective: A peer-to-peer Educational Exchange is an 
   efficient and effective way to provide clinical information to healthcare 
   providers regarding proper screening, accurate diagnosis and effective 
   treatment options for the treatment of bacterial vaginosis.  Conveniently 
   available on a USB flash drive, this educational tool is incredibly important 
   because the disease state realizes continuous evolution.  The video features 
   medical experts who deliver the complex disease state information in a clear 
   and understandable manner. The video is easily navigated with radiant colors 
   and images, capitalizing on the iconic Clindesse "Vespa Girl" who is memorable 
   and exudes energy.      

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

   Advertising Agency/City: MediMedia Educational Group/Chatham, NJ 
   
   Client: Ther-Rx Corporation (a subsidiary of KV Pharmaceutical)
   
   Art Director: Jasmin Lee
   
   Cinematographer: Bob Camitta
   
   Creative Director:  Eda Angulo
   
   Designer: Patricia Terreri
   
   Director: Dave Emmerling
   
   Illustrator/City: Jasmin Lee, NJ
   
   Music Producer/City: N/A
   
   Photographer/City: N/A
   
   Printer/City: Refined SIght, NY
   
   Producer: Dave Emmerling 
   
   Production Company/City: Midnight Media Group, Inc. / Millburn, NJ
   
   Programmer: Mike Fischbeck                 
   
   Writer: Eda Angulo
   
   Web Development Firm/City: Midnight Media Group, Inc. / Millburn, NJ