Stevie Awards Update
CXO News
Small Business News

Email Address
Enter Image Text

Company: LifeLock, Tempe, AZ
Company Description: LifeLock (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing it up with a one million-dollar service guarantee. Unlike other security services, LifeLock specializes in the prevention of identity theft rather than the reporting of it, providing customers with the tools to proactively protect their personal information.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Radio Ad Campaign

Nomination Title: Real Social Security Number Radio Campaign

1. The date on which this nominated campaign was first run, aired, or otherwise made public:

   Rush Limbaugh - January 8, 2007
   Dr. Laura - February 19, 2007
   Paul Harvey - March 5, 2007

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):

   With the television campaign as the anchor for Lifelock’s brand awareness, 
   radio allowed LifeLock to focus their communication message on national 
   personality endorsements.  LifeLock tapped into the consumer influence of Paul 
   Harvey, Rush Limbaugh and Dr. Laura.  In addition, radio became a cost 
   effective medium to test seasonal creative messages and a variety of offer 
   structures.  LifeLock continues to monitor the effectiveness of each radio 
   campaign to drive the lowest possible cost per call and cost per order.  
   Through this constant monitoring of performance and repositioning of the 
   creative, LifeLock has lowered our cost per order by 37% in 2007.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

   Advertising Agency/City: Client: LifeLock Internal Marketing Department
   Creative Director: Todd Davis
   Production Company/City: Great Scott Productions
   Writer: Great Scott Productions