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 Company: LifeLock, Tempe, AZ
Company Description: LifeLock (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing it up with a one million-dollar service guarantee. Unlike other security services, LifeLock specializes in the prevention of identity theft rather than the reporting of it, providing customers with the tools to proactively protect their personal information.
Nomination Category: Advertising Categories
Nomination Sub Category: Best Magazine Ad
Nomination Title: Social Security Number Magazine Ad
The date on which this nominated ad was first run, aired, or otherwise made public:
July 23, 2007
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
LifeLock takes a two-prong approach to our magazine advertising. First, the
national magazine creative features LifeLock’s CEO holding his social security
card and prominently displays his real social security number. The second
approach to magazine advertising is through our cooperative marketing efforts
with our key strategic accounts. Through the use of co-branding and 3rd party
endorsement messaging, LifeLock’s strategic account magazine efforts have
proven to be a homerun for LifeLock and our partners. The communication
message is tracked through unique toll free numbers and promo codes.
LifeLock’s magazine presence has increased in the market by 50% over the prior
year.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Advertising Agency/City: Blender Creative/Phoenix
Client: LifeLock
Creative Director: Darren Davis
Designer: Chris Bailey
Photographer/City: Dave Tevis/Phoenix
Writer: Joe Bardin
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