E-commerce Findability: Searchspring’s Agile Solution for Online Retail

Stevie-winner Searchspring is an agile site search, merchandising, and product recommendation solution taking e-commerce findability to the next level. Searchspring enables brands to get the right product, to the right person, at the right time.

Searchspring was founded in 2007 in Colorado Springs with a vision of creating a platform that would provide state-of-the-art site search and merchandising to online retailers. It was soon discovered there was a huge demand for this technology due to gaps in native e-commerce platforms.

At its core, Searchspring is dedicated to helping brands deliver the ultimate shopper experience through its search, merchandising, and personalization platform. To accomplish this mission, the company has prioritized the success of its clients and growing a team that fully supports and understands the needs of merchants.

Since its early days, Searchspring created separate customer support and customer success teams designed to address clients’ technical and strategic needs, respectively. The support team works on the technical complexities of the solution. The success team provides strategic guidance on how to deliver the right product to the right person at the right time. Together, the teams collaborate and ensure they provide best-in-class service, serving nearly 1,500 brands in the past 15 years.

Searchspring’s teams are motivated by serving clients’ strategic needs first, rather than the bottom line. When clients see that Searchspring’s customer support team has no underlying motives to sell more solutions, clients have greater trust in Searchspring’s solutions and the company overall. 

Searchspring’s team is also trained to approach each client uniquely. While many other teams take a cookie-cutter approach for all clients, Searchspring’s team treats each client’s site individually.

Another key factor to Searchspring’s success is bringing good people to the company. Searchspring knows that to provide the best customer experience to brands, the company needs to hire the right people for its clients. Searchspring does this by hiring slowly, which ensures it builds a team that has both retail and e-commerce experience, as well as diverse skill sets. Searchspring’s team members truly understand the shopping journey, which enables them to help clients create the best e-commerce experience for customers like.

Since Winning a Stevie
Recently, Searchspring has experienced exponential growth by investing in its product, process, and team. In 2022, Searchspring signed over 250 new customers and secured an investment from PSG, a leading growth equity firm.

To maximize the reach and success of its product portfolio, Searchspring expanded its leadership team to include a new chief customer officer, chief technology officer, and senior vice president of global sales.

In response to the company’s steadfast pursuit of customer satisfaction, Searchspring was recognized by several award programs since submitting for the Stevie® Awards, including San Antonio Business Journal’s Business of the Year.

Searchspring won a Bronze Stevie Award for Front-Line Customer Service Team of the Year - Technology Industries in the 2023 Stevie Awards for Sales & Customer Service.