Rockin' Green
Company: Rockin' Green, San Antonio, TX
Entry Submitted By: Red Jeweled Media
Company Description: Rockin’ Green is an award-winning, clean-rinsing laundry detergent formulated for cloth diapers and can be used on all fabrics. Rockin’ Green manufactures detergents for hard, soft and normal water conditions (known as Hard, Soft and Classic Rock). It also comes in 7 natural scents. Rockin’ Green was founded in 2009 by Kim Webb.
Nomination Category: Company/Organization Categories
Nomination Sub Category: Fastest-Growing Company of the Year
Nomination Title: Rockin’ Green – Washing it’s way up the fast-growing tree, one green, clean cloth diaper at a time
Describe for the judges the growth of the nominated company during the eligibility period (up to 500 words):
Kimberly Webb is a solution woman. If she discovers a problem, she finds a solution. Especially if it’s something she’s passionate about. This is exactly how she went about inventing Rockin’ Green and turning it into the incredibly fast-growing company it is today.
Rockin’ Green is a company that manufactures clean-rinsing detergent specifically formulated for cloth diapers, but rocks the wash on all your family’s clothing and linens.
After Kim started her career in marketing, she always had a dream of becoming an entrepreneur. When her first son was born, she began cloth-diapering him, and instantly became a cloth diapering fanatic. Today, 1 in 10 moms cloth diaper and the phenomenon is on the rise thanks to many modern cloth diapering options!
However, Kim had trouble keeping her cloth diapers stink- and residue-free due to hard water that caused mineral-build up rendering the diaper useless. At this time she also found that other moms were experiencing the same problems and were becoming fed up with washing cloth diapers. There was an opportunity for a business here.
As a creative and determined person, Kim fiddled with some eco-friendly detergent formulas of her own and in 2009, officially invented Rockin’ Green.
In just two years time, Rockin’ Green has:
• Grown 25-30% each month from the beginning
• Grown its retailers to over 600 in the U.S., 300 in Canada, 200 in Australia and growing distributorships in Dubai, Europe, New Zealand, Malaysia, Spain, Portugal and Brazil.
• Grown its employees to eight full-time with benefits
• Grown its physical space from a 1,400 sq foot facility to a 12,000 square foot facility with its mixing facilities on site.
• Grown its shipments from about 10 bags of soap (in Ziploc bags) per month to between 2,000-3,000 pounds of soap a day to customers and retailers.
• Gained over 18,000 Facebook fans
Kim says, “The success of Rockin’ Green has truly blow us all away. I am elated that I was able to turn my passion for cloth diapers and green living into a company that serves the ever-growing cloth diaper market. It makes me truly happy when I see how much Rockin’ Green helps moms, babies and our planet – I’m amazed at what a great detergent can and has already accomplished!”
Part of Rockin’ Green’s success can be contributed to an extraordinarily built brand. The clean-rinsing formula is great for all laundry and comes in seven fun, all-natural scents named after rock-n-roll icons such as Rage Against the Raspberry and Mighty Mighty Marshmallows. Additionally Rockin’ Green created three varieties of detergent based on consumers water type known as Hard, Classic and Soft Rock.
Due to Rockin’ Green’s success to date in the laundry room, they will be launching a Rockin’ Green home line in late summer/early fall 2011. With an incredible fan and retailer base, the home line is sure to be a hit.
Lastly, beyond just the growth of the company, Rockin’ Green was also one of the founders/sponsors of The Great Cloth Diaper Change, a worldwide initiative that took place on April 23, 2011 in which over 10,000 babies were simultaneously changed in cloth diapers at nearly 400 locations in over 22 countries in an effort to promote the environmental benefits of cloth diapering. Rockin’ Green handled the social media for this event as well as hosted the San-Antonio site that had over 75 babies present.
Bottom line Rockin’ Green is an incredible business. It found a consumer need and filled it with an fantastic product, while creating a remarkable brand that’s ready for growth along the way.
List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:
Press page has many media hits
https://rockingreensoap.3dcartstores.com/Press_ep_47-1.html , but some
highlights include:
http://www.cbsnews.com/video/watch/?id=7131550n
http://www.mysanantonio.com/business/article/Green-approach-to-messy-problem-949036.php
http://www.sawoman.com/categories/januaryfebruary-2011/mothers-invention?page=0,4
http://www.coolmompicks.com/2011/01/rockin_green_laundry_detergent.php
http://www.inhabitots.com/rockin-green-soap-cleans-up-green-diaper-duty/
http://www.gogomamago.com/kim-webb/
http://www.pnmag.com/pregnancy-blogs/design-die/cloth-diapering-101
Provide a brief biography of the person or persons who lead the nominated company (up to 100 words):
Kimberly Webb founded Rockin’ Green, a company that manufactures clean-rinsing detergent specifically formulated for cloth diapers, but rocks the wash with all clothing/linens. Kim invented Rockin’ Green in 2009 as a way for cloth diapering parents to get their cloth diapers stink- and residue-free. In two short years, Rockin’ Green is available at over 1,100 retailers worldwide and it’s used by hundreds of thousands of moms. Additionally, Kim was also one of the founders of The Great Cloth Diaper Change. Kim and her husband, Jeremy, work for Rockin’ Green full-time. They have two sons and reside in San Antonio, Texas.
Choose one (even if both apply):
At least 50% of the shares in this company are owned by women.