EmpowHER
Company: EmpowHER, Scottsdale, AZ, U.S.A.
Company Description: EmpowHER is an award-winning health media company for women. The Company's website, http://www.empowher.com, provides visitors access to one of the largest women's health and wellness content libraries on the web, as well as the largest online community of women discussing their health and wellness issues.
Nomination Category: Company/Organization Categories
Nomination Sub Category: Best Overall Company of the Year – Service Businesses – up to 100 Employees
Nomination Title: EmpowHER
Describe for the judges the activities and accomplishments of the nominated company during the eligibility period (up to 500 words):
EmpowHER Media is an award-winning, HON-certified health media company for women. The Company's flagship and Top 5 women's health and wellness site and community -- EmpowHER.com -- is the home for female health consumers. EmpowHER.com provides visitors access to one of the largest women's health and wellness content libraries on the Web, as well as one of the most active online communities of women discussing their health and wellness issues. Health care
professionals, health and wellness marketers and agency professionals rely on EmpowHER Media for reaching the most influential health and wellness buyer on the Internet -- women.
Millions of women visit EmpowHER.com every year, making it one of the largest and fastest-growing resources dedicated exclusively to women's health and wellness. The site categorizes nearly 700 women's health conditions and wellness topics, and the company has created nearly 80,000 pieces of original video, article and user-generated content -- representing both the largest taxonomy of women's health conditions, and one of the largest libraries of women's health content on the Web.
In the past year alone EmpowHER has launched site features such as: a first-of-its-kind advocacy toolkit for women to better take control of their health and wellness, and "groups" that have grown to nearly 250 health condition or wellness topic-based groups created on the site by EmpowHER members.
In addition, EmpowHER created a patent-pending sentiment system that measures the"life changing" impact of its content and members of its community. Unlike a simple "Like this" or "Rate this" approach, EmpowHER gets a view into the real"improved, saved or changed" impact we are having on women's health and lives through this proprietary esteem system. Also within the past year, EmpowHER has achieved tremendous growth and has hit several notable milestones. These include:
• Adding 1000Women.com and AllDoulas.com to the EmpowHER women’s health and wellness network.
• Nearly 250 health condition and wellness topic groups have been started by women on EmpowHER in the past year, and nearly 50,000 health questions have been asked and personal health stories shared by women since the site launched.
• In 2010, EmpowHER.com attracted nearly 10 million unique visitors. Through a video syndication partnership, EmpowHER’s video content garnered an additional 7
million unique views on AOL and other premiere health and wellness sites.
• In 2011, we expect more than 40 million unique visitors and to reach an additional 10-11 million viewers through syndication.
Additionally, EmpowHER has been recognized with several honors within the same time frame:
• Distinction Award/Interactive for Websites – Health Award Source/Presenter: The Communicator Awards
• Design: Website Overall Award Source/Presenter: Hermes Creative Awards
• Chairman of the Year (Michelle King Robson) Award Source/Presenter: Stevie® Award from the American Business Awards
Simply put, EmpowHER.com is one of the most robust women's health content, community and advocacy platforms on the Web. EmpowHER truly lives to it’s mission on a daily basis – improving health and changing lives – one women at a time.
* Source: Experian Hitwise
List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:
http://video.foxnews.com/v/1027139428001/be-your-own-health-advocate/
http://www.better.tv/videos/m/42836373/empowher-com.htm
Provide a brief biography of the person or persons who lead the nominated company (up to 100 words):
As Founder, Chairperson & CEO of EmpowHER Media, Michelle King Robson has combined a successful track record as a business woman and entrepreneur with two decades of civic and community leadership to lead one of the fastest-growing digital media companies in the world, focused on improving women's health.
EmpowHER.com was created after a debilitating health issue that left Michelle feeling alone and helpless. Michelle eventually got well, and then got angry, and was inspired to create a resource that she wished she had when she was sick – one that would inform, educate and compel women to take charge of their health through information and support.
Choose one (even if both apply):
At least 50% of the shares in this company are owned by women.