Women & Co.
Company: Women & Co., New York, NY USA
Entry Submitted By: Womenkind
Company Description: Women & Co. is a vehicle for insightful women to discuss their financial realities, build their financial knowledge, and create financial strategies by tapping into a suite of Membership Benefits. Through access to education, resources, and a network of financially minded women, Women & Co. is the place where wisdom, wealth and women meet.
Nomination Category: Media & Marketing Awards Categories
Nomination Sub Category: Advertising Campaign of the Year
Nomination Title: The Women of Women & Co. Campaign
1. When did the nominated campaign first run?
The print campaign launched in February 2010 with four consecutive spreads in
New York Magazine’s Spring Fashion issue, and continued in The New York Times,
Martha Stewart Living; O, The Oprah Magazine (with a corresponding microsite on
Oprah.com), among others, and ran through May 2010. It will continue in the
Fall of 2010.
The digital campaign ran from March through May 2010, consisting of flash and
rich media video banners running on AOL, Oprah, Glam, iVillage, SELF, Women’s
Health, WowOwow, Yahoo and YuMe.
2. Briefly describe the objectives of the nominated campaign (up to 100 words). Include in this section the URLs (web addresses) of up to five (5) media elements of the nominated campaign that you would like the judges to evaluate. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/sample1.html]:
Women & Co. is the United States’ premier financial community where savvy women
gather to bolster their financial knowledge and access ideas and resources.
However, brand awareness is low for Women & Co., and even affluent women are
unaware of women’s distinct financial realities, and why women need their own
financial plan. Therefore, our objectives were to:
• Build brand awareness of Women & Co.
• Position Citi as the financial services provider of choice for affluent women
• Drive traffic to womenandco.com
• Convey the economic power of real women, the members of Women & Co.5.
http://community.womenandco.com
http://www.oprah.com/microsite/womenandco/womenandco-main
See three additional media elements at
http://thestevies.com/SAWIB10Attachments/WomenandCo/
3. List the names and titles of the people who were involved in creating this advertising campaign:
Linda Descano, CFA, President, Women & Co.
Dawn McAvoy, Director of Marketing, Women & Co.
Erica Jayson, Associate Director of Marketing, Women & Co.
Kristi Faulkner, President, Womenkind, LLC
Sandy Sabean, Chief Creative Director, Womenkind, LLC