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Company: Starfish Creative Events, Los Angeles, California Company Description: Starfish Creative Events is a full service, turnkey events management agency catering to corporate and entertainment clientele who aim to market, promote or build their brand through events. SCE prides itself on specializing in the conceptualization, design and execution of these events. Nomination Category: Individual Categories Nomination Sub Category: Best Young Entrepreneur
Nomination Title: Gail Cayetano, Managing Partner, Starfish Creative Events Inc.
1. Describe for the judges the activities and accomplishments of the nominated young entrepreneur during the eligibility period (up to 500 words):
Gail Cayetano, 26 years old, formed Starfish Creative Events (SCE), an event management agency catering to corporate and entertainment clients who are looking to brand their products through events, with her business partner Stephanie Hansen, in the fall of 2006 as a sole proprietorship. In the summer of 2008 SCE officially became a corporation, handling all types of marketing events including press events, product launches and premiers. Over the past year Gail has helped increase the company’s revenue over 3000%, with the company’s end of year sales forecast totaling over half a million dollars.
In addition to increasing revenue, Gail works with Stephanie to manage all of their business accounts, including all of the design, management, execution and recaps of the events. As a boutique 2-person agency, they regularly compete with, and win over, large event marketing agencies for major corporate accounts. Just this past year Gail has helped secure, and manage work for, large clients such as Virgin Charter, Deep Silver Video Game Publishing, Coin-Op TV, Konami Digital Entertainment, David Hasselhoff and University of California Irvine Medical Center, among many others. A few examples of these projects include:
- University of California Irvine Medical Center (currently a multi-million dollar construction site, the largest that Orange County, CA has ever seen). SCE is hired to run all grand opening special events.
- Konami Digital Entertainment (one of the largest video game publishers in the world). SCE ran all of its promotional events for their newly released video game Rock Revolution on a nationwide, 24 city stop tour in conjunction with major recording artists Linkin Park, all within a 6 week time period.
Further, Gail has helped recruit and instate a stellar Board of Advisors to help take the company to the next level. The BOA is made up of experts in different business fields including finance, public relations, marketing, operations and legal. The BOA includes Joe DiLeonardo (VP of Marketing of Ferrara Pan Candy Co.), Brian Pope (Chief Operating Officer of Virgin Charter), Linda Mounce (Sr Vice President of Alliance Bank), Shelly Holmes (Partner at The Rogers Group) and Mae Ho (Sr Associate of Davis Shapiro Lewit & Hayes LLP). The first annual Board meeting is currently being planned by Gail and Stephanie, set to take place in February 2009.
And lastly, in between the running of a business, Gail and Stephanie are active volunteers with the Davyz Youth Foundation based in Los Angeles, CA, helping kids achieve healthy lifestyles by encouraging them to take part in outdoor activities. Gail helps coach a youth cheerleading team of girls ages 6 through 10, who are practicing to go to their first cheer competition in November.
2. List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:
All most recent press coverage can be found on the company website:
http://www.starfish-events.com/buzz.html
3. Provide a brief biography of the nominated entrepreneur (up to 100 words):
Gail’s career began at Activision, where, as an events manager for its biggest franchise, Call of Duty, Gail learned how to manage a multimillion dollar account for an AAA title. From there Gail moved to Makai Events, where she ran nationwide Suzuki events. Following Makai Gail was recruited as the promotions & special events manager for Konami Digital Entertainment, working on popular video games such as DanceDanceRevolution. It was there that Gail realized she enjoyed working on the agency side, and is now happily settled at Starfish Creative Events, where many of her past employers are now her clients.
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