The World's Premier Business Award Competitions

Julia Shih, Director of Strategic Alliances at AMAX, in Fremont, California, USA, received  the Gold Stevie® Award for Female Executive of the Year – Business Services in the 2012 Stevie Awards for Women in Business, the world's premier awards for women executives, entrepreneurs, and the organizations they run. (July 24 is the early-bird deadline for the 2013 awards. If you haven't already done so, you can request an entry kit here and it will be emailed to you right away.) Here we look at how Julia is changing tech branding. Julia Shih has been described as part drill sergeant, part cruise director, and all heart.  As Director of Strategic Alliances at AMAX, her passion for the company’s growth and well-being is contagious. She is a strong believer in a healthy work/play balance, a management that truly cares, and a system that focuses on each person’s potential instead of fixed roles.  This encourages AMAX team members to feel that they are truly a part of something. Julia is a visionary leader who brings out her team’s highest potential and who allows them to showcase their unique personalities. She makes it easy for people to get behind her for a common goal. On winning the Stevie Award for Female Executive of the Year in 2012, Julia responded with her now-infamous PHAT-Data™ rap, celebrating the PHAT-Data™ Hadoop Cluster line (winner of a Gold Stevie for Product of the Year in The 2012 International Business Awards), which you can listen to at: http://www.amax.com/download/PHAT_Data_rap.mov Best-kept SecretThe core business of AMAX has always been OEM Server Manufacturing, so its brand has always been hidden behind that of customers such as McAfee, Riverbed, Cisco—some of the best-recognized names in the industry. As a result, most people had never heard of AMAX, despite it being an award-winning x86 hardware manufacturer with 30 years in the industry. When Julia Shih joined AMAX in 2010 she was given the challenging task of being the key handler of the AMAX brand.  Her objective was not only to develop and market the new AMAX-branded product lines of servers, storage, and big data solutions to industries, but also to have AMAX’s name stand out amongst household Tier 1 competitors such as Dell, HP, and IBM. The key was to create memorable marketing initiatives that served a very focused purpose: to get AMAX’s name out there and to generate revenue through viral campaigns that would create brand recognition, core-competency/product recognition, and ultimately brand appreciation for one of the industry’s best-kept secrets. “Genius” InitiativesSome of Julia’s most creative initiatives were guerrilla campaigns, including Project Captive Audience at the 2012 RSA conference and trade show.  Free chair massages were offered to attendees, who were also offered iPads loaded with a (relaxing) AMAX product presentation streamed for customers wearing noise-canceling earphones. Feedback from attendees was that this was “genius,” and many attendees commented that they consequently “knew more about AMAX than any other company at the show.”  Other initiatives included passing out pints of beer—with the catchphrase: "That's a SWEET Rack!"—in exchange for seeing product demos to promote AMAX's rack server solutions; and a Big Data Haiku contest which raised Facebook likes by over 1100% in a matter of weeks. The press release alone received 900 views within the first 12 hours, went viral on social media, and was picked up by bloggers the next day. Perhaps one of Julia’s most successful initiatives was the creation of Ballapalooza, an industry basketball tournament benefiting Autism Speaks. The tournament brought key members of the tech industry together in a one-of-a-kind networking event. Working on the theory that those who play together are more likely to do business together, the tournament’s format placed players on teams according to both skill level and professional fit.  The event not only generated a surprising amount for the charity: it also increased business, deepened relationships, and allowed employees within the same companies to bond and to improve work relationships. Doing More with LessJulia does more with a small marketing budget than most companies that spend millions. Her marketing philosophy is based on common sense. When asked about her core approach to marketing strategy, Julia says: “You don't need to spend millions if you truly understand your brand, your audience, and how to connect the two in a compelling story.” Outstanding ResultsJulia’s strategic campaigns for product launches—including the PHAT Data Hadoop Cluster—increased total sales inquiries by over 640% and led to an increased company revenue of $26 million in 2011, most of which was from AMAX-branded solutions.  About Julia Shih:Julia Shih has always thought outside of the box. She started her career in the film industry, and so brings a refreshing, dynamic, and creative perspective to the work she is now doing in the tech industry.  As AMAX’s Director of Strategic Alliance, Julia is the key handler of AMAX’s brand as it touches sales, marketing, and client/vendor partnerships. She utilizes a Hollywood deal-making mentality to build symbiotic relationships with leading technology partners to build AMAX’s brand as a global technology leader. By targeting breakout technologies and products in the datacenter, Big Data, and high performance arenas, Julia is bringing cutting-edge solutions to market. About AMAX: Founded in 1979, AMAX specializes in engineering and manufacturing advanced Cluster, Server, and Storage Solutions. Headquartered in Fremont, California, AMAX globally operates ISO:9001/14001/ TL9000 certified and UL approved facilities throughout North America and China to service the US, Canadian, LTAM, APAC, and EMEA regions. AMAX's expertise drives two key divisions that deliver customized computing solutions to a wide range of industries: AMAX's Appliance Manufacturing Division provides efficient and top-of-the-line manufacturing solutions and global logistics to OEM customers, while its Enterprise & High Performance Computing Division provides innovative and scalable cluster, server, and storage products developed for HPC, Cloud, Virtualization, and Big Data applications.

The final extended entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is 4 June. No additional late penalties or fees will be charged in association with the deadline extension. The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013. To begin your submission process, you should: 1. Request an entry kit. The entry kit will have all of the information you need regarding entry preparation and submission. 2. Review the 2013 categories. The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations, Corporate Communications, Crisis Management, Digital Media Relations, Event Management, Internal Communications, Launch of a New Product, PR on a Shoestring, Publications, Social Media for PR, and Technology, among others. For a full list of categories, visit the GWA website at www.ipra.org/gwa. 3. Submit your entries. To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here. Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category. The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com. Don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

We have extended the final entry deadline for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, through 4 June. If you haven't already done so, you can request an entry kit here and you will receive it right away. No additional late penalties or fees will be charged in association with the deadline extension. The IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013. The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries. Entrants may submit any number of nominations to any number of categories, which include: Community Relations For community relations campaigns not conducted by government / local authorities. Corporate Communications For excellence in enhancing a company’s overall reputation through corporate communications. Crisis Management Example of excellent communications management during a crisis. Digital Media Relations For the successful use of digital media relations in a PR campaign. Event Management For the planning and delivery of a successful event with a public relations dimension. Internal Communications For a creative internal communications campaign that engaged and informed personnel. Launch of a New Product For well-planned PR activities around the launch of a product. PR on a Shoestring  For an imaginative PR campaign done on a small budget. Publications For PR publications such as newsletters or magazines that showed excellence and imagination in communicating with stakeholders. This can be in a print or electronic format. Social Media for PR For excellence in the use of social media as a public relations tool. Technology For the effective use of public relations in the technology sector, including business-to-business and consumer campaigns. For a full list of categories, visit the GWA website at www.ipra.org/gwa. Entries submitted to the Golden World Awards competition will be judged by an international panel of senior practitioners. In considering entries, the judges may grant one, several or no awards in each category. To submit your entries, review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here. The 2013 GWA are managed on behalf of IPRA by the Stevie® Awards, which organizes the world’s premier business awards programs including The International Business Awards and The American Business Awards.  Questions about IPRA’s Golden World Awards may be directed to GWA@thestevies.com. Don't hesitate to contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.