Company: Tideway, New York, New York
Entry Submitted By: March Communications
Company Description: Tideway provides a shared platform for technologists to visualize and report on the data they need to make informed decisions. Tideway Foundation™ software continuously maps application relationships to physical and virtual infrastructure, including the dependencies between them. This automated view of application topology enables enterprises to cut costs, reduce risk and better manage change.
Nomination Category: Individual Categories
Nomination Sub Category: Best Executive – Service Businesses – up to 2,500 Employees

Nomination Title: Kelly Wenzel, Chief Marketing Officer, Tideway

1. Describe for the judges the activities and accomplishments of the nominated executive during the eligibility period (up to 500 words):

Kelly Wenzel joined Tideway in September, 2007 as Chief Marketing Officer. In
this position she became the head of a newly appointed global marketing team
consisting of in-house marketing experts and both American and UK Public
Relations agencies. Within two months of her appointment Kelly oversaw the
global rollout of a new version of Tideway’s flagship product, Tideway
Foundation. The integrated product launch received extensive attention from
press and industry analysts alike, and Tideway’s year-end results revealed
unprecedented growth and nearly double year-on-year profits.
In April, 2008 Tideway announced the completion of a $27 million Series C round
of financing led by new investor Scottish Equity Partners (SEP). This
accomplishment came on the heels of a number of significant new customer
acquisitions across a range of verticals, including financial services,
telecommunications, manufacturing, pharmaceuticals and government. Kelly’s
comprehensive customer relationship management was instrumental in Tideway’s
success, contributing to both company and customer base growth that helped the
company close their C round of funding. Her ongoing work in customer
relationship management has allowed her marketing team to successfully leverage
Tideway customer initiatives and create integrated marketing campaigns that
result in positive publicity for both Tideway and its clients. Since her start
at Tideway, Kelly has always been at the helm of cultivating the relationships
that make this kind of awareness and company growth possible.

Kelly’s measurable impact is also clearly reflected in the accolades received by
Tideway. Since she joined Tideway, the company has twice been named Britain’s
fastest growing software company by the Sunday Times Tech Track, and has also
been recognized with industry awards from Computing, the British Computing
Society, and Red Herring, among others.

A CMO sits at the hub of an organization’s sales, communications, product
management, and engineering activity, and as the connector of so many
disciplines must be an unwavering leader focused on what is best for the
business when mediating between diverse internal stakeholders.

Kelly embodies the evolving role of the CMO. As the only woman on Tideway’s
executive team, she strikes an artful balance between personas: one that lives
peacefully and mindfully through yoga and meditation, and one that is an
unbending force of change, driving alignment and evolution within the business.
Kelly possesses a rare talent for cultivating and leading global teams that
drive critical disciplines in fast-paced, high growth environments and ensuring
the corporate vision is always of paramount concern.

2. List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your entry. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:

http://ivr.tmcnet.com/news/2007/09/13/2936620.htm
http://www.eweek.com/c/a/Enterprise-Applications/Tideway-Rolls-Out-Foundation-70/
http://dealbook.blogs.nytimes.com/2008/04/09/tideway-awash-in-fresh-funding/

3. Provide a brief biography of the nominated executive (up to 100 words):

As Chief Marketing Officer, Kelly drives Tideway’s marketing strategy and
oversees product marketing, strategic alliances and marketing communications.
Previously, she led the marketing efforts at DataSynapse, where she served as VP
of Marketing and later Chief Marketing Officer. Prior to her role at
DataSynapse, Kelly served as Vice President of Marketing at Prescient, which
delivered award-winning supply chain planning solutions for consumer products
companies. Earlier in her career Kelly was VP of Marketing at Optum, Inc. Before
joining Optum she held marketing positions at Metasys and InfoSystems, where she
developed integrated marketing campaigns to build brand awareness and sales
pipelines.