Stroller Strides

Stroller Strides, the largest and fastest growing exercise program for new moms, 
strolls into its sixth anniversary this year with over 600 locations nationwide – 
stellar growth for a company that started with one San Diego mom, her newborn 
son and a stroller in 2001. 

A lifelong fitness enthusiast, Stroller Strides founder Lisa Druxman first
recognized the need for a “mommy-friendly” workout after the birth of her son in 2001. 
Wanting to maximize time with her baby, but also needing to get back into pre-pregnancy 
shape, she created a series of exercises using power walks, her stroller, exercise 
tubing, and the outdoors. Lisa started classes in her neighborhood, and soon 
enough, a small business was born. Within a year, Stroller Strides went from one 
location with four moms to 12 locations with over 1,000 moms. 

Stroller Strides currently boasts more than 20,000 participants and has doubled in 
size each year since starting, making it the 17th fastest growing franchise in the 
country (Franchise Times Magazine, 2007) and one of the top 25 small companies 
to work for (Working Mother Magazine, 2006). The company’s annual revenue is 
more than $1 million.

The 60-minute classes that combine a stroller walk and intervals of body toning 
using exercise tubing, the environment and the stroller, provide moms with a fun 
and effective way to get fit following pregnancy, an opportunity to bond with their 
babies through exercise, and a supportive, social community.

But in the past six years, Stroller Strides has stretched beyond its postnatal 
stroller workout program, partnering with several well-known and respected 
companies to also offer prenatal fitness classes, free playgroups and clubs for 
moms (even those who aren’t Stroller Strides participants), opportunities for 
women to become involved in various community service projects, and even its 
own stroller. In addition, Lisa Druxman released LEAN MOMMY (Center Street) 
this year – a resourceful book incorporating the Stroller Strides workout that 
guides new mothers down a healthy postpartum path.

Along with her desire to get back into shape following pregnancy, Druxman started 
Stroller Strides so that she could have a career that was challenging and fun, yet 
also supportive of motherhood. In addition to creating career opportunities for her 
corporate team – who all work more or less from their homes – Druxman also 
extends the family-friendly business option to mothers nationwide who choose to 
join the Stroller Strides family as a franchise owner or instructor.

“It’s incredible how much Stroller Strides has grown, both in size and in the 
opportunities it provides for new moms,” says Druxman, now a mother of two. “The 
primary mission of the program will always be to expand healthy resources for new 
mothers across the country.”

Recent Media Coverage:

http://today.msnbc.msn.com/id/19233293/
http://www.parents.com/parents/story.jsp?
storyid=/templatedata/parents/story/data/1186511959693.xml
http://www.msnbc.msn.com/id/13821747/
http://www.palmbeachpost.com/search/content/neighborhood/boynton_beach/epa
per/2007/08/22/npb5_lindacol_0822.html
http://wbztv.com/video/?id=33102@wbz.dayport.com

Online Press Kit:

http://www.strollerstrides.com/downloads/StrollerStrides_mediakit.pdf

Lisa Druxman is the founder of Stroller Strides, the largest and fastest growing 
postpartum exercise program for new mothers found in over 600 national locations. 
A pre-and postnatal fitness expert and certified personal trainer, Druxman holds a 
master’s degree in psychology with an emphasis in exercise adherence and 
weight control. An active member on the board of the Postpartum Health Alliance, 
Druxman has authored articles that have appeared in national magazines and has 
appeared on major national television programs, including NBC’s Today Show. 
She released her first book, LEAN MOMMY, in 2007, and is currently 
Entrepreneur Magazine’s columnist on “Mompreneurs.”