 |

Company: Delia Champion, Atlanta, Georgia Entry Submitted By: Trevelino/Keller Communications Group Company Description: The Flying Biscuit Cafe is an eclectic neighborhood restaurant nationally recognized for its hip cuisine and charming atmosphere. This Atlanta institution is well-known for its unique Southern fare. Founded in Atlanta in 1993 by Delia Champion and acquired by Raving Brands in 2006, there are currently three Flying Biscuit locations with several more planned to open throughout the Southeast in 2007 Nomination Category: Individual Categories Nomination Sub Category: Best Entrepreneur – Service Businesses - Up to 100 Employees
Nomination Title: Delia Champion, Founder – The Flying Biscuit Cafe
Describe for the judges the activities and accomplishments of the nominated entrepreneur during the eligibility period (up to 500 words):
Since entering into a partnership with Raving Brands in May 2006, Delia Champion, the founder of the Atlanta based The Flying Biscuit Cafe, has seen her eclectic neighborhood restaurant - nationally recognized for its natural, hip cuisine and charming atmosphere – go from a neighborhood treasure to a sought-after franchise making its way throughout metro Atlanta, and soon throughout the Southeast and then nationwide.
While working as a waitress at the Atlanta restaurant Indigo, Delia dreamed of opening up her own restaurant. In 1993, her dream became a reality when she opened The Flying Biscuit Cafe in charming Candler Park, an intown Atlanta neighborhood. The Candler Park restaurant opened to rave reviews and, a few years later in 2000, Delia opened a second location in Midtown Atlanta before partnering with Raving Brands in 2006 to franchise the concept.
To date, The Flying Biscuit Cafe has been featured in Bon Appetit, Gourmet, Elle and Atlanta Magazine – and Delia has appeared on “Good Morning America,” “$40 a Day with Rachael Ray,” “B. Smith with Style” and “Turner South's Blue Ribbon.”
Atlanta-based Raving Brands, the multi-concept franchise portfolio company acknowledged for its success as a fast-casual restaurant franchisor, acquired The Flying Biscuit Cafe and is working closely with Delia to replicate the Biscuit’s tremendous success with franchised locations.
Delia, the quintessential restaurant foodie, enthusiast and caregiver of food, believes she offers guests a “taste of heaven.” Delia is working alongside Raving Brands to grow the Flying Biscuit to its four current locations, with an additional two restaurants to open before the end of the year and another eight franchise agreements already signed. The restaurants serve an average of 1,000 of the signature “flying biscuits” per location each day.
Additionally, this year Delia worked with publisher Gibbs-Smith to release her new cookbook, named what else, but The Flying Biscuit Cafe Cookbook. Brimming with one-of-a-kind recipes for breakfast, lunch, dinner, dessert, and “flying biscuits,” it’s the only cookbook you need to get to the heart of authentic Southern comfort food.
Also in production under Delia’s watchful eye for retail distribution in late 2007 are the Biscuit’s famous cranberry-apple butter and balsamic vinaigrette dressing.
While it may be customary for home grown brands to feel some negative sentiment when selling to corporate entities, Delia has integrated herself into every aspect of the opening of the franchised concepts, safe guarding all that makes the Biscuit, the Biscuit. In addition to her ongoing collaboration with Raving Brands, Delia continues to operate her two original restaurants while acting as a passionate brand ambassador with a focus on her food, employees and the maintaining consistency of the Flying Biscuit experience.
With a growing restaurant brand, new cookbook and additional retail products on the way, Delia’s current success is a long shot from her days as a server – just hoping to open her own her very restaurant one day – today she owns a brand that draws people from near and far, neighbors, celebrities, tourists, foodies, families and those just looking to “share the biscuit love.”
List the URLs (web addresses) of any online news stories, press releases, or other documents that you would like the judges to see that support your nomination. IMPORTANT: List each URL on a separate line, begin each URL with http://, and enclose each URL in square brackets. For example, [http://www.yourcompany.com/pressrelease.html]:
Restaurant’s Web site http://www.flyingbiscuit.com
Flying Biscuit Cafe Cookbook on Amazon.com http://www.amazon.com/Flying-Biscuit-Cookbook-Delia- Champion/dp/1423602935/ref=pd_bbs_sr_1/105-3168656-8114859? ie=UTF8&s=books&qid=1190819833&sr=8-1
Pick-Up (See full articles below): • Atlanta Business Chronicle - http://atlanta.bizjournals.com/atlanta/stories/2007/05/07/story7.html • Atlanta Journal-Constitution – http://www.ajc.com/living/content/shared- blogs/ajc/tabletalk/entries/2007/05/16/biscuit_flying.html • Peach Buzz - http://www.accessatlanta.com/blogs/content/shared- blogs/accessatlanta/peachbuzz/index.html
Restaurant Industry Trade Media Release Pick-Up: • QSR Magazine - http://www.qsrmagazine.com/articles/wire/story/20070504005410en • Fast Casual http://www.fastcasual.com/article.php?id=7513&na=1
Provide a brief biography of the nominated entrepreneur (up to 100 words):
Delia grew up in the restaurant business. Her parents owned a New Jersey taproom, where locals would trade their fresh produce for a hearty meal, an icy cold brew, and lots of entertaining conversation. The taproom was a fixture in the community, and Delia always enjoyed the energy and excitement of cooking for a crowd. While working as a server at the Atlanta restaurant Indigo, Delia dreamed of opening up her own restaurant. In 1993 that dream became a reality with the opening of the first location of The Flying Biscuit Cafe.
|