Cascades Tissue Group of Candiac, Canada won a Stevie® Award for Best New Product or Service of the Year in the new product awards categories of The 2011 International Business Awards, the world's premier business awards program. (The 2012 IBAs are now open for entries. All organizations and individuals worldwide are eligible to submit entries. The final entry deadline is 27 June - get your entry kit here.) Here Cascades Tissue shares their best new product story.
In 2004, after the outbreak of SARS (Severe Acute Respiratory Syndrome) had nearly became a worldwide pandemic, the marketing department at Cascades Tissue Group developed an idea for a paper tissue product that would provide additional protection from contamination by hand contact.
While it is well known that good hand hygiene is the best way to reduce the spread of bacteria, research shows that 50% of people still do not wash their hands after visiting the bathroom. Of those who do, most don’t wash their hands for the recommended 20 to 30 seconds and don’t dry them thoroughly for an extra 10-20 seconds.
Since 80% of infections are transmitted by hand contact, the Cascades project aimed to introduce an antimicrobial agent to dry-paper hand towels that would only be released when it came into contact with wet hands. And so Intelligent Paper® was created.
It took five years of R&D and several third-party tests by experts at universities in Ontario and Quebec, and at external labs in the United States, before the emerging technology, Cascades Intelligent® antibacterial hand towel, could be launched on May 18th, 2010, a world first.