STEVIE AWARDS UPDATE | News About the World's Premier Business Awards spacerspacer THE STEVIES
March 14 2013 Stevie(r) Awards Homepage Back Issues Email the Editors
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IN THIS ISSUE
American Business Awards Final Deadline Is March 27
  Call for Entries for IPRA's Golden World Awards for Excellence in PR
  How Stevie-winner MediaCom Used Mobile Marketing to Drive Volkswagen's Super Bowl Campaign
  IN BRIEF: Stevie Awards Rep News; Asia-Pacific Stevie Awards Coming Soon; America Means Business Returns; Apply to Judge the ABAs and IBAs
  Upcoming Stevie Awards Calendar
American Business Awards Final Deadline Is March 27

  

Wednesday, March 27 is the final entry deadline for The 2013 (11th Annual) American Business Awards, the top business awards program in the U.S.A.

Get Your Entry Kit for the ABAs Here.

Stevie AwardAll organizations in the U.S.A. are eligible to submit nominations to the ABAs - large and small, public and private, for-profit and non-profit.

If you miss the March 27 deadline, late entries will be accepted through April 24 with payment of a $35/entry late fee.

The ABAs feature categories to recognize achievement in every facet of worklife, including

  • Management Awards
  • Company of the Year Awards
  • PR Awards
  • Marketing Awards
  • New Product Awards
  • Website & App Awards
  • HR Awards
  • IT Awards
  • Customer Service Awards
  • Video Awards
  • and More

When you're ready to submit your entries to this year's ABAs, begin here.

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Call for Entries for IPRA's Golden World Awards for Excellence in PR

  

The entry kit for the 21st annual IPRA Golden World Awards, the top international public relations awards competition, is now available, and entries are being accepted. The Stevie Awards are now managing the GWA on behalf of IPRA.

Get Your Entry Kit for IPRA's GWA Here.

IPRA Golden World AwardsThe IPRA Golden World Awards for Excellence offer world-wide recognition and acclaim to world-class public relations programmes. The 2013 competition, conducted by the International Public Relations Association, is open to local, regional, national or international public relations programmes carried out or completed in 2012/2013.

The number of categories in the GWA has doubled this year, as now there are separate categories for Agency and for Inhouse entries.

GWA now feature three entry deadlines:

  • 15 April - the early-bird deadline, with a discounted fee of £250 per entry
  • 6 May - final entry deadline, entry fee is £300 per entry
  • 20 May - last day that late entries will be accepted with payment of £50/entry late fee

Review the entry kit and website for complete instructions on how to choose your categories and prepare your entries. When you are ready to submit your entries, begin here.

Contact us with your questions about how to participate in the 2013 edition of IPRA's Golden World Awards for Excellence.

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How Stevie-winner MediaCom Used Mobile Marketing to Drive Volkswagen's Super Bowl Campaign

  

New York-based MediaCom won the Gold Stevie® Award for Mobile Marketing Campaign of the Year in the marketing awards categories of The 2012 American Business Awards, the premier business awards competition in the U.S.A. Now that the dust of Super Bowl XLVII has settled, we look behind the scenes at how the agency achieved maximum ROI for a Super Bowl XLVI ad. 
Ryan Mocan, MediaCom

In 2011, Volkswagen’s “Mini Vader” TV spot was the must-see commercial of the Super Bowl. It was strong enough that MediaCom seeded it online way ahead of game day. Momentum was built up through mobile, search, and social media; and MediaCom was able to capture data that was vital for the targeted remarketing that turned the buzz surrounding the spot into sales floor action. This momentum turned the spot about an adorable kid in a Darth Vader costume into real call-to-action messages.

In 2012, imitation proved to be the sincerest form of flattery for MediaCom when the majority of Super Bowl advertisers copied their strategy—but MediaCom was able to do even better.

The Challenge
The challenge for MediaCom was to provide mobile and tablet support for the VW Super Bowl campaign, “Dog Strikes Back,” that would run before, during, and after game day. MediaCom developed an aggressive mobile search campaign around VW’s Super Bowl spot to not only match the blockbuster results from 2011, but also exceed them. 

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IN BRIEF: Stevie Awards Rep News; Asia-Pacific Stevie Awards Coming Soon; America Means Business Returns; Apply to Judge the ABAs and IBAs

Bae Seog Bong, representative of the Stevie Awards in South Korea, has been promoted to Managing Director of the Korea Commercial Film Makers Union... and Yvette Adams, our representative in Australia and New Zealand, has been been identified as one of Australia's leading women in technology by the Commonwealth Bank's WomeninFocus.com.au network, who are taking a study tour to Silicon Valley in mid May...

The Stevie Awards will soon launch its fifth awards program, the Asia-Pacific Stevie Awards. This program will be open exclusively to organizations operating in the 22 nations that comprise the Asia-Pacific region. Join the mailing list for these awards and we'll send you the entry kit as soon as it's available...

The Stevie Awards will stage the second annual America Means Business on Tuesday, April 9 at George Mason University in Arlington, Virginia USA. This will be a full-day of education about how to start and grow a business. Learn more here...

You're invited to apply to be a preliminary-round judge in this year's American Business Awards and/or International Business Awards. As a judge you'll see how many organizations across the U.S.A. and around the world are innovating and achieving success, and you'll receive a certificate of appreciation suitable for framing. ABA judging will open in April, IBA judging in May...

Upcoming Stevie Awards Calendar

March 27: Final entry deadline for 11th American Business Awards

April 9: America Means Business, day-long event about entrepreneurship, George Mason University, Arlington, Virginia USA

April 10: Early-bird entry deadline for 10th International Business Awards

April 15: Early-bird entry deadline for IPRA's 2013 Golden World Awards