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Company: iolo technologies, Los Angeles, CA USA
Company Description: Crowned the Fastest-Growing Company in the U.S. in 2010 and 2009 by American Business Awards, iolo technologies produces award-winning software that repairs, optimizes, and protects Windows computers. Founded in 1998 and headquartered in Los Angeles, iolo technologies has presence in 40 countries and 6 languages, 36 million users worldwide, and hundreds of awards from industry analysts and media.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Computer Software - New Version
Nomination Title: iolo technologies' System Mechanic 10
Tell the story about this nominated product or service (up to 500 words). Describe its functions, features, benefits, and sales results to date. You may include here hyperlinks to product photographs, demonstration videos, data sheets, and other illustrative items. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
iolo technologies’ System Mechanic 10 is #1 best-selling (according to NPD Reports) and multiple-award-winning PC performance software that continues to lead and re-define the critical PC tune-up software category it originally created in 1998. With a multitude of proprietary technologies developed in-house by iolo, System Mechanic 10 was recently crowned Product of the Year by PC Magazine as the “stacked king of the PC tune-up hill.”
In 2010 alone, the newest version 10 of System Mechanic:
1) Has become available in 40 countries worldwide, for a 22 percent expansion rate in 2010 alone. It is now sold across South America and in more than 18,000 U.S. storefronts, including all major retailers such as Wal-Mart, Costco, Target, Best Buy, Office Depot, Staples.
2) Established and/or maintained #1 best-selling position in eight of those countries, including US, Canada, France, Italy, Belgium, Netherlands, Luxembourg and Spain. In 2010, System Mechanic’s share of the PC tune-up market in the U.S. numbered 85 percent and in Canada, 98 percent.
3) Introduced a Spanish version and quickly established #1 best-selling position in that country. iolo’s System Mechanic is now available in six languages, including English, Dutch, French, German, Italian and Spanish.
4) Grew its worldwide customer base from 30 to 36 million, for a 20 percent increase.
5) Introduced several significant new features. System Mechanic now includes:
o Industry-first, exclusive Program Accelerator and Tune-up Definitions
o Industry-first CRUDD Remover, an intelligent program removal tool
o Patented ActiveCare automatic maintenance technology
o Advanced Windows 7-focused technology and features
o The most robust and advanced registry tools
6) Secured a patent for its innovative and industry-first ActiveCare automatic maintenance technology in Jan 2011.
7) Won 28 major awards worldwide, including:
o PC Magazine, Product of the Year and Editors’ Choice
o Government Computer News, Reviewer’s Choice
o MicroMart (UK), Editor’s Choice
o Computer Active (UK), Buy It
o PC Advisor (UK), Product of the Year
o PC Actual (Spain), Recommended Product
o Micro Actuel (France), Editor’s Choice
o Winmag Pro Magazine (Netherlands), Editor’s Choice
o PC Magazine (Middle East), Editor’s Choice
8) Created significant green benefits for its users. 82 percent of US computers end up in landfills after only 30 months of use, mostly to make way for new technology.
iolo’s System Mechanic helps consumers and businesses alike use their aging computers for longer, minimizing computer frustrations, limiting time wasted because of computer delays and irresponsiveness, hardware replacements costs and e-waste.
With iolo’s strong focus on customer satisfaction, quality products, and always-relevant technology, System Mechanic is poised to garner even more awards and happy customers in 2011, further solidifying its position as the #1 PC tune-up and performance software in the world.
List hyperlinks to any online news stories, press releases, video clips, work samples, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
List of top coverage on iolo and its products, incl. many award-winning reviews: http://www.iolo.com/company/news.aspx
List of top awards won by iolo in its 13-year history: http://www.iolo.com/company/awards.aspx
LAPTOP magazine recommends System Mechanic, 5/5/11: http://blog.laptopmag.com/fix-your-laptop-34-tips-apps-and-gear/3
iolo featured as an expert on KCAL-9 TV, 2/14/11: http://losangeles.cbslocal.com/2011/02/14/have-a-heart-this-is-also-clean-out-your-computer-day/
Windows IT Pro names System Mechanic Business one of the Editors’ Best Products of 2010, 12/1/10: http://www.windowsitpro.com/article/review/2010-Windows-IT-Pro-
Editors-Best-and-Community-Choice-Awards/6.aspx
PC Magazine names System Mechanic 10 one of Best of the Year 2010 products, 11/19/10: http://www.pcmag.com/article2/0,2817,2372780,00.asp
PC Magazine awards System Mechanic 10 its Editors’ Choice award, 10/19/10: http://www.pcmag.com/article2/0,2817,2371043,00.asp
New York Times highly recommends System Mechanic as a painless way to keep computers in shape, 9/14/10: http://gadgetwise.blogs.nytimes.com/2010/09/14/an-easy-painless-way-to-keep-a-pc-in-shape/
Exec Digitial (UK) names iolo technologies one of the five fastest-growing companies on Earth, 8/29/10: http://www.execdigital.com/business/leader/fastest-growing-companies-earth
Government Computer News awards System Mechanic its Reviewer’s Choice award, 8/10/10: http://gcn.com/Articles/2010/08/16/Review-System-Mechanic-9.5-Keeps-PCs-
Running-At-Speed.aspx?Page=1
WIRED magazine praises System Mechanic’s speed improvements, 7/11/10: http://www.wired.com/geekdad/2010/07/system-mechanic-nice-product-especially-for-younger-computer-users/
Fox Business recommends System Mechanic as a cost-saving solution for small businesses, 7/2/10: http://www.foxsmallbusinesscenter.com/entrepreneurs/2010/07/02/make-business-computers-run-faster/
Huffington Post praises System Mechanic as “definitely a keeper,” 2/8/10: http://www.huffingtonpost.com/stephanie-vaughn-hapke/clean-out-your-computer-d_b_453126.html
Sacramento Bee recommends System Mechanic to “keep your computer in shape,” 2/7/10:
http://www.sacbee.com/135/story/2517323.html
Provide a brief (up to 100 words) biography about the leader(s) of the team that developed the nominated product or service:
Noah T. Rowles founded iolo technologies, LLC (www.iolo.com) in June 1998 at the age of 25 with only a few hundred dollars from his personal savings account. Weary of being the family and neighborhood tech-whiz-on-call, Rowles decided to start a company dedicated to creating software that helps other people’s computers run smoothly. 13 years later, Los Angeles-headquartered iolo technologies has defined, created, and taken the helm of this critical software category. Commanding 85 percent of the US and 98 percent of the Canadian market shares alone, it is now the global leader in the PC tune-up software category. Today, its products are sold in 18,000 stores throughout 40 countries and used by more than 36 million users worldwide to keep over 75 million computers running like new.
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