Company: HBO Latin America, Miami, FL USA
Entry Submitted By: Burson-Marsteller
Company Description: HBO Latin America is the premium television network leader, recognized for the quality and diversity of its original programming, films and documentaries, as well as provides services with the highest technology in SD and HD formats in more than 23 countries of Latin America & the Caribbean through its HBO, HBO2, HBO Plus, HBO Family, HBO HD, MAX, MAX HD, Max Prime and Cinemax & its SVOD service.
Nomination Category: Video & Film Categories
Nomination Sub Category: P.R.: Media & Entertainment
Nomination Title: HBO Latin America's "Capadocia S2" PR Overview Video
Date this production was first released/publicly viewed: This video was first viewed on Feb. 15, 2011, at HBO Latin America's Public Relations and Corporate Communications Summit in Miami, FL.
Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):
HBO Latin America’s highly-acclaimed original series, Capadocia tells the stories of several women imprisoned in a penal complex in Mexico. The company's objective prior to the premiere of the second season was to generate buzz in the media while at the same time, garnering in-depth coverage – cover stories, interviews, and reviews from top entertainment and general news publications throughout Latin America, particularly in Mexico, where the series takes place.
The following video is a Best Practices case study, showcasing how HBO Latin America engages its audience through the motto, “It’s not TV, it’s HBO” – providing unique and exciting press screenings, junkets, set visits, and interviews.
Provide the applicable creative and production credits for this entry: