Company: Hilton Hotels & Resorts, McLean, VA USA
Entry Submitted By: Social
Company Description: The most recognized name in the industry, Hilton Hotels & Resorts stands as the stylish, forward thinking global leader of hospitality. Today Hilton Hotels & Resorts welcomes guests in more countries than any other full service hotel brand, with more than 540 hotels and resorts in 76 countries across six continents.
Nomination Category: Video & Film Categories
Nomination Sub Category: Orientation
Nomination Title: Hilton Brand ID Video
Date this production was first released/publicly viewed: 26th April 2011
Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):
The objectives of the animated brand film/video were to help communicate the imminent global re-brand of Hilton Hotels & Resorts to all its team members (staff) and partners worldwide. The video had to be creatively engaging while also acting as an informative tool to announce some major changes within the company that would have an impact on the operation. A brand launch video was considered a strong way to talk through the new identity and carefully explain its implications while reducing the need for printed packs and a big mail out.
Provide the applicable creative and production credits for this entry:
Creative Director – Steven Lucker
Writer – Steven Lucker
Art Director – Dean Collison
Animator – Dean Collison
Producer – Rachel Phillips
Music – Morgan Visconti at Human