Company: Delvinia, Toronto, Canada
Company Description: Founded in 1998, Delvinia is a digital strategy and customer experience design firm. With customer insight capabilities powered by AskingCanadians™, our online community of 160,000 Canadians, Delvinia is dedicated to helping its clients in the financial, media, education, retail and technology sectors craft effective digital solutions anchored in customer behaviour.
Nomination Category: Web Site and Blog Categories
Nomination Sub Category: Non-Profit Organizations
Nomination Title: Canadian Opera Company Website
When was this site or blog first published?
Delvinia initially relaunched the Canadian Opera Company's website in January 2009. The site received a creative refresh in March 2011.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
Since 2008, Delvinia has worked closely with the COC as its Digital Marketing Sponsor, developing the opera company’s overall digital strategy and experience design, initially relaunching the COC’s website in January 2009.
In January 2011, the site underwent a refresh to reflect the COC’s new brand. The improvements are rooted in an understanding of the digital behaviours of the COC’s audience and the key performance indicators that Delvinia integrated into the site in 2009.
Through the collection of more than two years of transactional data and behavioural insights from Delvinia’s proprietary AskingCanadians™ online research community, we determined which features of the site were performing well and tweaked or eliminated those that weren’t.
The site refresh includes a new homepage with a prominent link to purchase tickets and online subscriptions as well as tabs directing visitors to information about upcoming operas, the blog, and what’s happening behind the scenes. The site also integrates more content-rich imagery, designed to match the confidence of the new brand while illustrating the essence of operatic theatre.
List the appropriate creative and production credits for this entry:
Account Manager – Adam Froman
Project Manager – Katy Pedersen
Director User Experience – Sara Durning
Information Architect – Andrea Reck
Creative Director – Grace Marquez
Art Director – Ricardo Queiroz
Development – Agility Web Systems