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Company: LifeLock
Company Description: LifeLock (www.lifelock.com) helps consumers to render their personal information useless to thieves, backing it up with a one million-dollar service guarantee. Unlike other security services, LifeLock specializes in the prevention of identity theft rather than the reporting of it, providing customers with the tools to proactively protect their personal information.
Nomination Category: Web Site and Blog Categories
Nomination Sub Category: Diversified Services
Nomination Title: LifeLock's Web Site
When was this site or blog first published?
April 2005
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words):
http://www.lifelock.com
The LifeLock web properties were completely redesigned in early 2010. This project was initiated to:
•Align with new branding principles
•Educate consumers on identity theft and LifeLock services
•Demonstrate value and provide self-service to members
Results:
LifeLock.com – From Jan 19, 2011 through April 13, 2011 (vs. 12 weeks prior)
• Visits up +95.22%
• Pageviews up +128.33%
• Average Pageviews up +16.96%
• Mobile Visits up +153.47%
Member Portal - From Feb 1, 2011 through April 10, 2011 (vs 10 weeks prior):
• Visits up +36%
• Average Time on Site up +43% (increase of 3.5 minutes).
List the appropriate creative and production credits for this entry:
Michael Bell, Director of Ditigal Marketing
Ben Rabicoff, Product Marketing Manager
Phil Censky, Product Marketing Manager
Sunny Yang, Senior Creative Manager
Brandon Marsala, Creative Writer
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