Company: Comsel Co., Ltd., Tokyo, Japan
Company Description: Comsel is a marketing and communication strategy planning company in Tokyo, Japan. Founded in 1980 by CEO Mikio Iizuka, Comsel has worked with a number of internationally-recognized corporations to develop global marketing strategies and design/produce promotional sales tools. Comsel has received numerous awards, including two Stevie Awards, and strives for excellence in every project.
Nomination Category: Advertising Categories
Nomination Sub Category: Consumer Products - Durables - Campaign
Nomination Title: 2010 Panasonic Eco Ideas Campaign
The date on which the media element(s) in this entry was first run, aired, or otherwise made public:
June 5, 2010
Briefly describe this campaign's communications objectives and how it met those objectives (up to 100 words):
In 2010, Panasonic continued to push the boundaries of eco-friendly electronics and home appliance advertising, expanding its Southeast Asia/Oceania 'Eco Ideas' Marketing campaign into the realm of social networking services and revealing an impressive lineup of flexible advertising materials for cross media presentation. By combining easy-to-understand graphical elements with humorous viral videos and thought-provoking copy, sales of Panasonic products in the region saw dramatic growth, and retailers were given powerful advertising tools to develop effective promotional activities.
Provide the applicable creative and production credits for this entry: