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 Company: Ayala Corporation, Manila, Philippines
Company Description: Ayala Corporation is the holding company of the Philippines’ oldest, largest, and most diversified conglomerate. Founded in 1834, Ayala has interests in real estate, banking, telecommunications, electronics and IT, among others. Its listed companies comprise 25% of Philippine index’s market capitalization. Ayala has received numerous awards for management’s vision, governance, and innovation.
Nomination Category: Corporate Literature Categories / Publication Awards
Nomination Sub Category: Company History
Nomination Title: Ayala at 175
1. Date this publication was first distributed:
April 2009
2. Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words):
http://www.ayala.com.ph/175/Ayala at 175 mag.pdf
This special publication commemorates 175 years of Ayala as an innovative
business house with a rich legacy and position of trust and whose investments
pioneered many firsts in Philippine industry. Given Ayala’s long history, it
was important that content was comprehensive but concise, and presented in an
interesting manner. The 52-page publication presents the story of Ayala using
simple language, archival images, and contemporary design. Emphasis was placed
on both Ayala’s past accomplishments as well as new directions and its
continuing commitment to social and national development. Copies were provided
to board directors, business partners, chief executives, and key stakeholders.
3. Provide the applicable creative and production credits for this entry:
Executive Producer: Emily de Lara
Producer: Janella Siena
Writing/Editing: Angelo Lacuesta, Filipinas Heritage Library
Design: Sergio Bumatay III
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