Company: Screentime, Auckland, New Zealand
Company Description: Screentime is one of New Zealand’s leading producers of actuality television, documentary and corporate video with origins that date back more than 20 years. Based in Auckland, Screentime’s award winning corporate television division has a reputation for cost-effective and efficient video production that has seen it work on a number of important projects for major international companies.
Nomination Category: Video Awards & Film Categories
Nomination Sub Category: Sales: Product Sales
Nomination Title: Manuka Health - Out of the Wild
Date this production was first released/publicly viewed:
03 February 2010
Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words). If your video is online, include here its web address, full-path, enclosed in square brackets - for example, [http://www.webaddress.com/video.html]:
Screentime Communications was asked to produce a marketing video for Manuka
Health to show potential international customers how its natural antibiotic
manuka honey is produced.
It had to clearly present Manuka Health honey as a natural product produced in a
pristine environment and have 3 key messages to support this:
1. The natural forces of the climate and environment which beekeeping is subject to.
2. How wild Manuka bush grows and regenerates itself in pristine conditions in
3. The passion that its beekeeper has for his job and his product
After watching the video, the viewer would have experienced the emotional
journey of a beekeeper working in this rugged environment and have a greater
appreciation for how nature creates this product.
Provide the applicable creative and production credits for this entry:
Producer/Director: Steve King
DOP: Richard Parsonson
Sound: Ralf Hawley