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 Company: I-MOTUS, Newbury, Berkshire, United Kingdom
Company Description: I-MOTUS is an award-winning video communications agency we work with blue chip, charity & government organisations to deliver inspirational films, change behaviour, influence decisions & build relationships. The way we communicate is always changing, but our focus is constant – how to engage an audience. Our understanding of digital comms strategy maximizes the impact of film.
Nomination Category: Video Awards & Film Categories
Nomination Sub Category: Motivational
Nomination Title: RCN: Pride in Nursing
Date this production was first released/publicly viewed:
April 2010
Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words). If your video is online, include here its web address, full-path, enclosed in square brackets - for example, [http://www.webaddress.com/video.html]:
Nurses all over the UK have a difficult time from many perspectives and at some
point in their careers many ask why they chose to become a nurse. This film
was commissioned to air at the Royal College of Nursing’s Annual Congress - the
most important event in the UK medical calendar. The objective of the film is
to spark a sense of pride among nurses helping them reconfirm why they became a
nurse, and to feel supported by the Royal College of Nursing.
The film met this important objective by telling a number of real life stories,
outlining what it was that first made people want to become nurses, in order to
inspire and re-kindle similar feelings among the audience. These are
interspersed with archive footage and radio clips to give a sense of belonging
and heritage to the RCN brand.
The film received a standing ovation.
Provide the applicable creative and production credits for this entry:
Joel Loader – Producer/ Director (Post-Production)
Pete Thornhill – Director (Production)
Mark Evans – DOP
Jonathan Rowdon – Editor
Tim West – Graphics
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