Company: Be Learning Films Pty Ltd, Sydney, Australia
Company Description: Be Learning Films is a multi award winning Australian company that produces engaging digital content for the business education market. We excel at creating films for our target audience that grab their attention, educate them and inspire them to action. Both our factual documentary content and fictional narrative content focus on emotionally engaging an audience through people and their stories.
Nomination Category: Video Awards & Film Categories
Nomination Sub Category: Internal/Employee Communications
Nomination Title: AstraZeneca: This Starts With Me - Diversity Program
Date this production was first released/publicly viewed:
22 October 2009
Briefly describe this entry's communications objectives and how it met those objectives (up to 100 words). If your video is online, include here its web address, full-path, enclosed in square brackets - for example, [http://www.webaddress.com/video.html]:
The program was created for AstraZeneca to ensure that employees not only
understand what diversity means but live the 'values' every day.
The first phase of the film was designed to introduce to the audience the broad
issues of diversity and to facilitate discussion about what diversity means to
them. The second phase leads the audience into a deeper understanding and
appreciation of the complexity of diversity. Fast paced, energetic style was
employed to captivate the audience from a range of departments and backgrounds.
The DVD was used as part of facilitated sessions designed by Be Learning that
rolled out to AstraZeneca employees throughout Australia.
Provide the applicable creative and production credits for this nomination:
Written and directed by Paul Tassone
Produced by Miriam Joy
Edited by Brad Hurt