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 Company: Thomson Reuters
Entry Submitted By: Burson-Marsteller
Company Description: Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals.We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial, legal, tax and accounting, healthcare, science and media markets, powered by the world’s most trusted news organization.
Nomination Category: Corporate Literature Categories / Annual Report Awards
Nomination Sub Category: Best Annual Report - Online/Electronic
Nomination Title: KNOWLEDGE TO ACT: Thomson Reuters 2009 Annual Report:
Date this annual report was first made public:
April 2010
Briefly describe this entry's communications objectives and how it met those objectives (up to 500 words). If your annual report is online, include here the URL. IMPORTANT: The URL must be full-path, and enclosed in square brackets - e.g., [http://www.webaddress.com/report.html]:
URL http://ar.thomsonreuters.com
In 2009, 90% of Thomson Reuters revenues came from electronic products,
software and services. Since professionals live and work in the digital world,
we decided to publish an Annual that reflects that world, our role in it, and
our customers’ experience of it.
In previous years we had created an online version of a traditional print
report -- the 2009 Annual was designed from inception to be an entirely digital
experience. Knowledge to Act: The Thomson Reuters 2009 Annual Report is an
interactive, multimedia review of the company's 2009 performance and highlights
of the past year. Equally important to us, it's consistent with our commitment
to being a green company, as publishing electronically saves trees in printing
and fossil fuel in shipping.
Structured around six events that challenged professionals globally in 2009, it
illustrates how our products and services helped them navigate the H1N1
pandemic, global economic environment, rising oil costs, identity and integrity
in digital information, globalization and catastrophes such as the Haiti
earthquake.
The site allows visitors a variety of pathways to experience how we provided
KNOWLEDGE TO ACT in addressing those challenges, through Reuters news and
photography, customer and employee video interviews, product information and
demos.
Additionally, there are sections for the Shareholder Message, Financial
Performance and Leadership information, as well as downloadable pdf versions of
the 2009 Annual Report and 2009 Regulatory Filings.
The site was designed to reflect the way(s) we know our customers use
information, as well as the preferences and features that the digital age now
offers consumer and B2B users alike and which are integral to many Thomson
Reuters products and platforms – deep content, intelligent design, intuitive
interface, ease of search and access.
Unlike a traditional mail-able print Annual, we needed tactics to alert various
constituencies that KNOWLEDGE TO ACT was “no longer found in a
book”.
To lead them to the new form (digital) and location (Internet), a variety of
communications were employed, including:
• email with a link to the site from our CEO to all our employees around the
world;
• email template for our Investor Relations team to distribute the Annual
Report link to 1,400 contacts in the analyst, shareholder and investment
communities;
• shareware tool for employees to send the annual report link to colleagues and
customers of their own via a customizable email,
• homepage feature and direct link on our external corporate website;
• custom-designed flash drives with the Annual as giveaways
These have facilitated uses that have greatly exceeded the ways in which a
print Annual have traditionally been used.
Initial feedback from investors, employees, customers and others since its
April 19th launch has been very positive. In its first week, page views totaled
36,052, an average of 5,150 per day, with an average ‘visit’ of nearly six
minutes.
Provide the applicable creative and production credits for this entry:
Please see below for a list of participants in the Thomson Reuters' 2009 Annual
Report. The team was built internationally to ensure the company was utilizing
the best talent available.
Michael Moore TR
HK Dunston TR
Katharine Ramsden TR
Ryan Sheppard TR
Dair Studios London(Oliver Newton)
Torch Partnership Toronto (Michael Dila)
Behavior Design NY
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