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IBA10 WinnerCompany: Reading Room, London, England
Company Description: Reading Room provide the best digital communications to clients around the world with a staff of more than 150 working from offices in London and Manchester in the UK and Sydney, Canberra and Brisbane in Australia.
Nomination Category: Web Site Awards and Blog Categories
Nomination Sub Category: Non-Profit Organizations

Nomination Title: UNHCR Emergency Response

When was this site or blog first published?

September 2009

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

http://www.unrefugees.org.au/

UNHCR’s goal was to create a profound emotional connection between donors and
those in need, extending the life of the relationship by deepening the
understanding of the work UNHCR does.

The striking design compels the user to explore further, enriching their
experience and deepening the bond between donor and recipient.

One-off donations have reached nearly $34,000. But what’s truly remarkable is
that this is exceeded by the number of recurring donations – pledges of regular
donations adding up to over $38,000 per year have been made, demonstrating that
UNHCR donors are now making a long term commitment.

List the appropriate creative and production credits for this entry:

Reading Room

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