|
Company: Unilever Indonesia, Jakarta
Company Description: Unilever's mission is to add Vitality to life.We meet everyday needs for nutrition,hygiene and personal care with brands that help people feel good,look good and get more out of life.Established on 5th Dec 1933,Unilever Indonesia has grown to be one of the leading suppliers of fast moving consumer products across Food and Ice Cream, Home and Personal Care product categories in Indonesia.
Nomination Category: Company/Organization Categories
Nomination Sub Category: Environmental Responsibility Program of the Year
Nomination Title: TRASHION: Adding Value to Chain of Plastic Waste
Tell the story about what this nominated company achieved (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
Background
Big cities in Indonesia are facing waste dumping issue, in which approximately
80% of waste (116 mio. tonnes/year) is sent to final dumping area which become
increasingly overloaded; while the rest is polluting the environment. Unilever
Indonesia responds to that issue by initiating “Green and Clean” community-
based environment project focusing on household waste management, comprising
waste segregation, composting and recycling. Rolled out in 4 main cities in
Indonesia covering 16 million people, Green and Clean has contributed to
organic waste reduction.
Taking the project to the next level after 4 years of successful
implementation and replication, Unilever initiated TRASHION project to answer
the need of tackling post consumer plastic waste while empowering women who
become the entrepreneur utilising the plastic waste.
TRASHION (“trash” & “fashion”) focuses on developing otherwise unproductive
women – particularly housewives - to become waste entrepreneurs by educating
them to turn plastic packaging waste into useful and attractive items with
economic value such as bags, umbrellas, slippers. These women are given
training and the task of engaging other women in their neighbourhood to be
involved in Trashion production process. Unilever also equipped Trashion
entrepreneurs with financial help and sewing machine for initial business
phase. Started in Jakarta with 10 entrepreneurs, now TRASHION has been
replicated to 2 other cities and established 40 women entrepreneurs in total
with around 400 other women are absorbed in the process.
Objective
TRASHION is designed to reduce the impact of post consumer waste packaging in
the environment by adding value to the chain of plastic waste packaging
through:
- Reducing the impact of post consumer waste packaging in the environment
- Empowering women through skill training and income generation
- Contribute to poverty alleviation through entrepreneurship program among
housewives
Challenges
- Limited capacity of the women, i.e. skill, infrastructures and finances
- Marketing of finished TRASHION products
- Obtain external support to enhance TRASHION business
- Replication of TRASHION business model to other area
Strategies
- Build capability of the women through trainings and workshop, in
collaboration with local NGO with expertise in plastic waste.
- Engage Unilever’s customer which is also a leading business retailer in
Indonesia, Hypermart, to market the products.
- Create awareness through influencers such as media, government and other key
opinion formers, as well as through words of mouth
- Engage other institutions to partner with the women entrepreneurs, such as
private sectors, related government bodies, etc to grow their business.
Result
- Quadruple of TRASHION entrepreneurs from 10 (2007) to 40 (2008)
- 0 to Rp 300 (US$ 29,000) income generated in 2008
- 13.000 Kg plastic waste absorbed in 2008
- Rp 3.5 bio (US$ 330,000) PR value on TRASHION economic value for Indonesian
housewives
- Broadcasted in CNN Video (title: In Style with Trash)
- Published book of TRASHION in prominent publishing company
List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
VIDEO
TRASHION video of women entrepreneur
http://rapidshare.com/files/232336605/UNILEVER_Green___Clean.mov
DOCUMENTS
- Link to Trashion Press Release “Processing Dry Waste into Useful and
Valuable Goods”
http://www.unilever.co.id/ourcompany/newsandmedia/pressreleases/2008/Pemberdayaan_Pengusaha_Wanita_Di_Bidang_Produk_Daur_Ulang.asp
- Link to Trashion Book
http://rapidshare.com/files/233932625/TRASHION_Book.pdf.html or http://www.mediafire.com/file/tybntoyyzth/TRASHION Book.pdf
- Link to Trashion in Media
http://rapidshare.com/files/233932627/Trashion_in_Public_Media.pdf.html or
http://www.mediafire.com/file/kkukzw5mkgm/Trashion in Public Media.pdf
Provide a brief (up to 100 words) biography about the leader of this nominated company:
Sinta Kaniawati completed her degree in Bogor Agriculture Institute and
started her professional career in Unilever 18 years ago.She holds expertise
in Market Research, Marketing for main brands and Sales. In 2007,she lead
Unilever Indonesia Foundation and has been continuously building momentum in
many community development programs and embracing new stakeholders including
media to strengthen CSR program.The team has successfully achieved various
recognitions i.e. MDG Award in Environment by Leading News TV Station,Green
Apple Award (Gold Award on Best Practice) for Surabaya Green and Clean
Program, 2008 Stevie Award Finalist for Black Soya Bean in Best CSR in Asia
Category.
|
