Company: The Procter & Gamble Company, Asia
Entry Submitted By: MS&L (Hong Kong) Limited
Company Description: Entered Asia in 1935 and headquartered in Singapore, P&G has operations in 14 countries with 19,000 employees in Asia. We are committed to improving the lives of consumers in Asia. Today, 19 of the 23 billion-dollar P&G brands are sold in Asia. We also bring to live in Asia our global cause by launching strategically planned, innovative CSR initiatives to meet local needs.
Nomination Category: Company/Organization Categories
Nomination Sub Category: Corporate Social Responsibility Program of the Year in Asia (China, Japan, and Korea)

Nomination Title: P&G helps Asian children to Live, Learn and Thrive

Tell the story about what this nominated company achieved (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

As a responsible corporate citizen, P&G Asia is fully committed to helping
address the sustainability challenges in the region, and to improving the lives
of the Asian consumers, now and for generations to come.  We bring to life in
Asia our global cause – Live, Learn and Thrive™, to improve the lives of the
children in need, from birth to age 13, who constitute over 25% of the Asian
population.

Our Strategies in Asia:
- A single cause with focus on “Learn” – education, to leverage the
synergy of resources;
- Develop tailored, innovative programs to meet local needs; and
- Forge partnership with external stakeholders.

P&G’s diverse CSR programs have reached 10+ countries across Asia. In 2008,
P&G’s donations in Asia amounted to over US$15 million, while our initiatives
have reached over 18 million children across 10+ Asian countries through
education, clearer sanitation and better living standards. Our goal for 2012 is
to reach out to least 75 million children cumulatively.

Highlights of our Tailored, Innovative Social Responsibility Programs

A.            Delivering safe drinking water to help needy to “Live”
P&G’s Children’s Safe Drinking Water Program provides safe drinking water to
developing Asian countries through its PUR water-purifying technology, aiming
to save the children from illness and death. Earlier this year, P&G provided
over 2 million packets of PUR to survivors of Cyclone Nargis in Myanmar.

B.            Helping children pursue their dreams through “Learn”
In China, “Project Hope School” program has donated accumulatively US$7 million
to build 170 Hope Schools in 10,000 poverty-stricken villages across China, the
largest number among MNCs in China, benefiting over 100,000 children. In 2008,
P&G built the first mobile Hope School only 12 days after the tragic Sichuan
earthquake hit, enabling more than 1,000 students to continue with their
education.

In India, P&G partners with Child Rights and You to launch “Shiksha”, which has
extended the education path to over 87,000 underprivileged children, through a
record breaking donation of around US$1.6 million.

In Malaysia, “Open Minds” has contributed over US$1.1 million funds to help
build more 60 schools and centers nationwide to assist children who are
intellectually-challenged or suffering from various diseases.
In the Philippines, the “3-pid Gift of Education” has helped to send over
34,000 children to schools by providing them with a complete set of school
supplies.   

In Singapore, P&G partners with World Vision Singapore to organize “Beyond
Border” program to improve the lives of underprivileged children in Asia. More
than 33,000 Singaporean students have helped to raise funds for over 70,000
children in Laos, Cambodia, Sri Lanka, Bangladesh and Myanmar.  The program
also helps instill in the Singaporean children a civic consciousness that goes
Beyond Borders. 

C.            Teaching self-esteem and life-skills, enabling children to “Thrive”
In Korea, P&G together with the Community Chest, initiated “Dreaming Together
for the Future”, a self-development and sensibility-development program to
teach handicapped children self-confidence and equip them with necessary social
skills. Vocational training, donation of books and library facilities,
scholarships, and art, sport and music activities were provided. 

Critical Success Factors

A.            Innovative Programs Tailored to Local Needs
Innovation is P&G’s lifeblood; we embed innovation in our corporate social
responsibility programs. For instance, in China, to commemorate the 20th
anniversary of Project Hope, P&G developed a three-year initiative – “Happy
Sports Campaign 2008”, “Happy Music Campaign 2009” and “Happy Health Campaign
2010” to enhance and bring the program to a new level. This year, the music
campaign has reached the needy children in the Sichuan Earthquake region,
helping their psychological and spiritual healing.  In Malaysia, we created a
charity album supported by Malaysian artists, and organized an Open Minds
charity concert, attended by the King and Queen of Malaysia, to raise fund.

B.            Strategic Approach
P&G has adopted a highly strategic approach of embracing a single cause with
focus on “Learn”, allowing synergy of resources, while the execution of the
programs are varied and tailored to local needs.  Moreover, our partnership
with external stakeholders and support from employee volunteering has helped to
enhance the success and sustainability of the programs.  

External Recognition
The external recognition received is the best testimony of the success of P&G
Asia’s social responsibility initiatives:
- P&G Asia – Silver Award in 2009 Global CSR Summit
- P&G China – Philanthropy Award in 2008, presented by China’s Ministry
of Civil Affairs
- P&G Korea – Prime Minister’s Ministry of Environment Citation 2009

List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

China
http://www.chinadaily.com.cn/bw/2009-05/25/content_7937582.htm
http://www.chinadaily.com.cn/bw/2007-09/24/content_6128103.htm
http://www.chinadaily.com.cn/bw/2009-06/15/content_8282629.htm
http://www.chinadaily.com.cn/bw/2008-09/15/content_7027142.htm
http://news.xinhuanet.com/edu/2009-01/04/content_10602116.htm

Korea
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=001&oid=098&aid=0001966126&  
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=101&oid=003&aid=0002726262
http://www.mt.co.kr/view/mtview.php?type=1&no=2006112601310035763&outlink=1
http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=001&oid=098&aid=0000167618&

India:
http://www.igovernment.in/site/pg-launches-india-shiksha-programme/  
http://www.reachouthyderabad.com/newsmaker/hw196.htm  
http://www.expressindia.com/latest-news/p&g-launches-shiksha-08/294514/
http://ww.smashits.com/events/3811/1/Soha-Konkona-At-P-Gs-Shiksha-08-Event.html
http://www.exchange4media.com/e4m/news/IMnewfullstory.asp?section_id=1&news_id=21&pict=80

Singapore:
http://www.worldvision.org.sg/beyondborders/

Malaysia:
http://thestar.com.my/starbizicrm/pdf/0649762_2.pdf  

Philippines:
http://www.philstar.com/Article.aspx?articleid=430926  

Provide a brief (up to 100 words) biography about the leader of this nominated company:

Deb Henretta is Group President, P&G Asia, overseeing the Company’s Asia
business which is now close to USD 14 Billion in retail sales. She was
appointed to Singapore from the US in 2005 as President of Southeast Asia,
Australasia and India, and subsequently promoted to Group President in 2007.

Since 2005, Ms Henretta has led significant portfolio expansion in Asia,
including expanding Pampers to India, Olay to India and Southeast Asia, and the
acquisition/integration of the Gillette, Oral B, Braun, Fab and Dynamo brands,
delivering three years of record volume, sales and profits. She also redesigned
P&G’s operations in Asia in 2008 by creating a One Asia organization to further
accelerate the company’s growth in the region.