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2008 Stevie WinnerCompany: Cognos, an IBM company, Ottawa, ON Canada
Entry Submitted By: Lois Paul & Partners
Company Description: Cognos, an IBM company, is the world leader in business intelligence and performance management solutions. It provides world-class enterprise planning and BI software and services to help companies plan, understand and manage financial and operational performance. Cognos was acquired by IBM in January 2008.
Nomination Category: Products & Product Management Categories
Nomination Sub Category: Best New Product or Service of the Year - Computer Software

Nomination Title: IBM Cognos 8 Business Intelligence Version 3

   1. Tell the story about this nominated product or service (up to 500 words). Describe its functions, features, benefits, and sales results to date. You may include here hyperlinks to product photographs and data sheets. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

          The promise of business intelligence (BI) is that all users can readily access
          all of their data, in any way they want: understand what is happening, why, and
          determine what actions they should take to help the organization succeed. This
          is the Cognos vision for BI. This vision is realized through IBM Cognos 8 BI v3—
          simple, complete, and proven business intelligence, on an open, service-
          oriented architecture accessible to all users right over the web.

          With IBM Cognos 8 BI, companies can gain greater insight into their business,
          to answer the questions of “how are we doing?” or “why are we on or off track?”
          or “what should we do about it?” by analyzing trends, tracking performance and
          reporting on important performance information like sales data, marketing
          trends, or customer service levels.

          IBM Cognos 8 BI v3 delivers the full spectrum of BI capabilities - reporting,
          query, and analysis; dashboards and scorecarding; business event management -
          from a single, open platform to drive better decision-making throughout the
          enterprise.   Built on a service-oriented architecture (SOA) to ensure maximum
          performance and reliability, Cognos 8 v3 empowers organizations like
          Southwestern Energy with more targeted performance information they need to
          deliver information when, where and how business users need it.

          IBM Cognos 8 BI v3 addresses the needs of large enterprises and mid-market
          organizations alike as they capitalize on their ERP investments and turn data
          into actionable, relevant performance information for improved decision-making.
          New deployment and administration advances make it easier for IT administrators
          to deploy and manage their performance management environment, while growing
          their user communities.

          Unlike most products on the market today that require IT professionals to
          author all BI reports, IBM Cognos 8 is built on a SOA and engages business
          users in accessing, exploring and creating reports. All dashboards, scorecards
          and reports reference the same common business model and leverage the same set
          of services so that users share a complete and consistent view of data across
          the organization. The central, web-based administration capabilities provide a
          holistic view of the overall system activities and their status, enabling IBM
          Cognos 8 BI administrators to more easily and proactively manage and maintain
          their deployments.  Further, proven best practices are built directly into the
          modeling environment, helping data modelers more efficiently deliver
          performance information to the business. IBM Cognos 8 BI continues to be the
          only BI solution in the market to deliver the complete range of BI capabilities
          on a single SOA, giving Cognos the flexibility to add new pieces of
          functionality easily and without customers needing to upgrade their entire BI
          solution with every addition. For example, Cognos has introduced two consumer
          modes, Go! Search and Go! Mobile,  that allow users to access and search
          relevant, consistent data from their wireless devices, including BlackBerry,
          Windows Mobile and Symbian platforms, or through enterprise search engines
          including Google OneBox and IBM OmniFind, furthering the reach of BI across the
          enterprise for speedier decision-making and business optimization. These
          capabilities are extensions of the overall BI solution and do not require a
          company to overhaul their system to gain the functionality. 

          Related links:

          IBM Cognos 8 Business Intelligence Reporting
          http://www.cognos.com/products/cognos8businessintelligence/reporting.html

          IBM Cognos 8 Business Intelligence Analysis
          http://www.cognos.com/products/cognos8businessintelligence/analysis.html

          IBM Cognos 8 Business Intelligence Dashboards
          http://www.cognos.com/products/cognos8businessintelligence/dashboards.html

          IBM Cognos 8 Business Intelligence Scorecarding
          http://www.cognos.com/products/cognos8businessintelligence/scorecarding.html

          IBM Cognos 8 Go! Mobile
          http://www.cognos.com/products/cognos8businessintelligence/go-mobile.html

          IBM Cognos 8 Go! Search
          http://www.cognos.com/products/cognos8businessintelligence/go-search.html

          IBM Cognos 8 Go! Office
          http://www.cognos.com/products/cognos8businessintelligence/ms-office.html

          IBM Cognos 8 Business Intelligence for Professional Users
          http://forms.cognos.com/?elqPURLPage=667&offid=wp_c8v3_bi_for_prof_users&mc=-web_products

          IBM Cognos 8 Business Intelligence for Business Users
          http://forms.cognos.com/?elqPURLPage=667&offid=wp_c8v3_bi_for_bus_users&lid=wp_c8v3_bi_for_bus_users_bottom

   2. List hyperlinks to any online news stories, press releases, product reviews, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

          Next-Era BI: Proactive, Pervasive, Performance-Oriented
          http://www.intelligententerprise.com/showArticle.jhtml?articleID=205906754

          Cognos Launches Cognos 8 BI V3 Worldwide
          http://www.cognos.com/news/releases/2008/0115-2.html

          Cognos 8 V3 Gains Support From Industry and Technology Leaders
          http://www.cognos.com/news/releases/2008/0115-3.html

          Next-Era BI: Proactive, Pervasive, Performance-Oriented, Intelligent Enterprise
          http://www.intelligententerprise.com/showArticle.jhtml?articleID=205906754

          Cognos CEO Paints the Future of Performance Management, eWEEK
          http://www.eweek.com/c/a/Business-Intelligence/Cognos-CEO-Paints-the-Future-of-Performance-Management/

          Cognos ships BI update on eve of IBM buyout, IDG
          http://www.itworld.com/App/103/cognos-ships-bi-update-080115/

          Cognos Upgrades Key Tools As IBM Merger Nears Completion, CIO
          http://www.cio.com/article/172200/Cognos_Upgrades_Key_Tools_As_IBM_Merger_Nears_Completion

          Cognos Delivers Next-Gen BI Suite, BI Journal
          http://www.esj.com/business_intelligence/article.aspx?EditorialsID=8770

          Cognos Debuts BI Upgrade, As IBM Takeover Draws Near, CRN
          http://www.crn.com/software/205800420

          Cognos 8 v3 Released to Accelerate Business Performance, eBIZ-Q
          http://www.ebizq.net/news/8817.html

          Cognos Launches Cognos 8 BI v3, B-EYE Network
          http://www.b-eye-network.com/view/6752http:/www.b-eye-network.com/view/6752

   3. Provide a brief (up to 100 words) biography about the leader(s) of the team that developed the nominated product or service:

          Peter Griffiths, VP Worldwide Products at Cognos, an IBM company

          Peter Griffiths joined Cognos, an IBM company, in 1998, and leads the product
          development and management teams that deliver IBM Cognos BI solutions. Peter
          has more than 16 years of technology experience, including his role as co-
          founder and CEO of Relational Matters, a UK company that was acquired by
          Cognos, an IBM company, in 1998.

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