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2008 Stevie winner

Company: Astelit Company, Kiev, Ukraine
Company Division/Group: Astelit (mobile services operator life:)
Company Description: Astelit is the third national GSM operator in Ukraine providing telecom services under the trademark life:). As of Q1 2008 life:) serves 8,8 million customers.
Nomination Category: Management Categories
Nomination Sub Category: Best Executive in Europe

Nomination Title: Tansu Yegen, CEO

1. Tell the story about what this nominee achieved (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

          Tansu Yegen took the position of life:)'s CEO in February 2007. He has shifted
          from IT business and had never before worked for telecom company. Moreover he
          took the offer to work in Ukraine without even visiting the country a single
          time - he was so eager to change his career and try a new industry, especially
          in a new GSM company on a highly competitive market. life:) is an investment
          of the Turkish GSM market leader Turkcell, it started its operations in
          Ukraine in 2005. By that time there had already been 2 very strong players on
          the market with over 10 brands operating. From the very start experts were
          sceptical as to life:)'s success due to high competition and the fact that
          other companies built their networks & businesses for decades.

          Tansu joined the company in quite a difficult period - life:) had problems
          with loans (technical default), negative reputation of being an unsuccessful
          investment and no strong marketing strategy. Tansu managed to give up the loan
          by a succesful restructuring. In just half a year the company demonstrated
          very promising financial results - the revenue for the first half of 2007 was
          12% higher than the overal revenue of the whole 2006. In Q3 2007 the company
          reached postive EBITDA 1,5 year before the business plan. For the whole 2007
          life:) had been the market leader in net additions demonstarting the highest
          growth rates not only of the subscriber base but of the ARPU (average revenue
          per user) despite the market trends for ARPU decrease. life:)'s ARPU grew by
          68.4% during the year. The company tested 3G connection and launched a number
          of successful partnerships with IT leaders for the sake of providing its users
          with convergent solutions - Microsoft, Palm, Adobe and others. In November
          2007 life:) announced about its plans to launch an ethnical MVNO in Italy
          where there are around 800 000 Ukrainians living and working, giving the
          promise 'to be everywhere were Ukrainians are'. Th MVNO project is underway
          and will be commercially launched in Q3 2008. The total 2007 life:) revenue
          grew by 191% compared to 2006. By the end of 2007, the total number of life:)
          subscribers reached 8.8 million with 57.1% of growth on annual basis. Tansu
          has not dealt only with financial results, he changed the corporate culture -
          modifying the company's mission and vision and establishing corporate values.
          The year 2007 became a turning point in the history of life:) as it leveraged
          our business to a totally new level of financial and operational successes
          and made the market and investors believe in the strong success of our
          company.

          Tansu's achivements have been appreciated by the market - for just over 1 year
          of work he has become the no 2 rated CEO in telecoms by a number of
          prestigious national ratings - Investgazeta top 100, the Guard of top managers
          and others. He has appeared on the covers of magazines twice and has been
          named the Person of the Year by the oldest specialized magazine on the
          market 'Computer Review'. Tansu is invited as the speaker to the most
          authoritative industry events not only in Ukraine but in the world.

2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

3. Provide a brief (up to 100 words) biography about this nominee:

          Tansu Yegen’s professional experience is coming from his employment with
          international companies operating in IT/Telecom business. In 1985, Tansu
          Yegen, a graduate of German college in Istanbul, decided to continue his
          education in Electrical and Electronic Engineering faculty in Bogazici
          University with English-study classes, where he studied among top 50 students
          of Turkey for 4 years. He devoted a year after graduation to earn MBA degree
          (Contemporary Business Management) in Istanbul Marmara University. Having
          received excellent education, the young specialist served his country in the
          army for 8 months.

          The first professional achievements of Tansu Yegen are related to Digital
          Equipment, where he worked during 3 years. After that, the most important
          stage in his career began. It was marked by essential accomplishments within
          work in managerial positions in such well-known international companies as
          Hewlett Packard Turkey, Microsoft Turkey and Apple IMC Turkey. In each of
          these companies, Tansu Yegen realized himself as a talented manager, a result-
          oriented person and an active team player, that was evidenced by actual
          results of his activities and great number of professional awards taken. In
          1998 Mr. Yegen was named one of the most successful businessmen in Turkey. In
          2000 he received a personal award in Microsoft for implementing the best
          practices ?with the SMB SOLUTION-2000 program. For two consecutive years 2001
          and 2002 he was ranked among 25 the most influential people in the field of
          Marketing in Turkey by the prestigious monthly business magazine Capital.
          Since February 2007 Mr. Yegen applies his significant experience and result-
          oriented approach to achieve the best results for life:).


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