The International Business Awards: HBOS

	<script language=JavaScript src="http://rotator.adjuggler.com/servlet/ajrotator/146424/0/vj?z=stevieawards&dim=146077&abr=$scriptiniframe"></script> <noscript><a href="http://rotator.adjuggler.com/servlet/ajrotator/146424/0/cc?z=stevieawards"><img src="http://rotator.adjuggler.com/servlet/ajrotator/146424/0/vc?z=stevieawards&dim=146077&abr=$imginiframe" width="392" height="72" border="0"></a></noscript>
	Looking for The American Business Awards,the Stevies for Women or the Stevies for Sales & Customer Service?

2012 IBA Calendar...
Become a Sponsor of the 2012 IBAs...
Summary of the 2011 Results...

Share |

2008 Stevie Winner Company: HBOS plc, Edinburgh, UK
Company Description: HBOS is a major UK company, providing retail, business and corporate banking, and insurance and investment services through its multi-brand strategy in the UK and internationally. HBOS employes about 72,000 people and has the biggest private shareholder base in the UK. HBOS is the UK's largest mortgage and savings provider and the number one provider of new investment products.
Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories
Nomination Sub Category: Best Communications Team

Nomination Title: HBOS Group Communications

1. Tell the story about what this nominated team achieved (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:

          HBOS Group Communications has an unrivalled reputation. Having achieved over
          £157.7 million in advertising value equivalent (AVE) in 2007, up from £71.1
          million in 2006, the HBOS team maintain the key objective of staying ahead of
          the crowd in a busy media agenda.

          The team's holistic approach to communications includes media relations,
          internal communications, group economics (who provide research and support for
          the wider team), corporate social responsibility and government relations.
          Based across multiple sites (Halifax, Edinburgh and London), the team covers
          multiple brands (Halifax, Bank of Scotland, Birmingham Midshires, HBOS). The
          bank's unique history means there are many stakeholder groups and media
          strands that require tailored well-informed communications.

Objectives:

          • Building and maintaining the HBOS brands whilst raising awareness of
          the product range and services.
          • Be first point of call for Government and journalists on housing
          issues.
          • Leverage HBOS's position (and HBOS brands) in the housing, banking,
          savings and investment markets to benefit customers by influencing legislation
          and leading the way in clarity, transparency and consumer rights.
          • Develop consumer champion mantle enjoyed by Halifax in the home
          owning, buying and moving market.

Tactics:

          In addition to providing regular economic research products and informative
          housing indices, the HBOS strategy of campaigning around key issues means it
          maintains a high media profile and ensures future media coverage.

          In February 2007, through the high profile Dormant Accounts campaign, HBOS
          became the first major bank to launch such a major reunification campaign and
          generated articles in almost every national newspaper and extensive broadcast
          coverage.

          By providing strategic advice to the business, the team have initiated and
          been the catalyst for such campaigns as changing business product stationary
          to feature summary boxes, changing the training and development focus (Halifax
          Estate Agents) and encouraging the creation of consumer advice sites i.e.
          www.buyingyourfirsthome.co.uk (mortgages).

          HBOS continues to campaign on important consumer housing issues including
          council tax, inheritance tax and stamp duty. Each campaign has been backed by
          detailed research and press material, as well as sustained parliamentary
          lobbying. HBOS research has been mentioned in parliamentary debate, in Early
          Day Motions and has been instrumental in the argument for raising the basic
          stamp duty threshold, now raised twice during this period.

Results:

Halifax remains the number one housing market and personal finance commentator
by any measure and the HBOS brands continue to benefit from this.

          • Competitor benchmarking: Press Watch evaluation shows clear blue water
          between HBOS and the other four major high street banks.
          • Independent journalist polls: Mori PFJ and City & Business journalist
          surveys show HBOS as the number one financial press office (first in Mori for
          the last four years for personal finance and for five years in city and
          business).
          • AVE totalled £228.8 million over the past two years.

          The majority of HBOS research is performed in-house by either group economists
          or the business area (e.g. Banking). Subsequently, the budget for much of the
          press material and research produced is negligible and gives a very strong
          performance.

2. List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

3. Provide a brief (up to 100 words) biography about the leader(s) of this nominated team:

          General Manager of HBOS Group Communication, Shane O'Riordain, ensures the
          team interlocks across a wide range of disciplines including media relations,
          internal communications, economics, corporate social responsibility and
          government relations. The small team works very closely together to achieve
          maximum impact within a busy news arena. Based across several sites (Halifax,
          Edinburgh, Birmingham and London), the team covers multiple brands including
          Halifax, Bank of Scotland, Birmingham Midshires, Clerical Medical, Intelligent
          Finance, HBOS.


Questions? Problems? Contact Us. Read Our Refunds & Delivery Policy Copyright © 2012 Stevie Awards, Inc. All Rights Reserved.